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BLOGGING ZOMG!
    Alex Miller
WHY BLOG?


External rewards

  Get a job!

  Get into conferences free!

  Get free books!
WHY BLOG?


Internal rewards

  Practice at writing, communicating, storytelling

  Vetting your ideas

  Visible body of work
WHERE TO BLOG?


Wordpress

Blogger

Posterous

Tumblr
SYNTAX HIGHLIGHTING


Alex Gorbachev’s SyntaxHighlighter

  Supported on most platforms (Google for how)

Gist embedding

  Supported on Posterous, Blogger
WRITING

A single idea, closely examined

Tell a story

Make it personal

Help the reader be awesome

Break up long runs of text

Use relevant pictures / diagrams / tables / quotes / lists

Re-read and edit
IDEAS

Keep an idea file

If you have a hot idea, write it now

Persistent searches for news (Google alerts, Twitter)

Mailing lists

Other blogs - turn comments into blogs

Write a list post

Ask a question

Explain an error message (great for Google searchers)
GOOGLE SEARCH TIPS


Good title, good headers (keywords!!)

Tags / categories

Links

Site map (depends on software)

Metadata
GOOD LINKING


Link a topic once, either on first use or most
important use

Link frequently, but carefully

Use link length to direct focus

Link to bloggers you want to notice you
KEEPING READERS

Tags/categories

Date urls / links

Posts like this

Recent posts

Next / previous

Popular posts

Link to your own blog
ABOUT


Prominently display:

  Name

  Picture

  Email / Twitter / contact info

  Short bio
COMMENTS


Allow them!

Respond to them! (well, not all of them)

Spam control - Akismet, moderation, captcha

Allow comment subscription (return visits)

Gravatar - pictures with comments
PROMOTING

Blog aggregators - JavaBlogs, AllTop

Link-sharing - DZone, Reddit, Digg

Article re-posting - JavaZone

Mailing lists - Java Posse, user groups

Social media - Twitter, Facebook, LinkedIn

Stack Overflow
TRACKING


Google Analytics - traffic sources, searches, content

ewebcounter - one of many for real-time feedback

Technorati - blog rankings

WebsiteGrader.com - ranking, seo, etc
ADS



Google Adwords

Everything else

Direct relationships

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