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Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air
1. Making the most of
Social Media
by Alex Moss
alex@firecask.com
http://twitter.
com/alexmoss
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
8. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
I wrote for some great publications
9. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
I then Shared my own Work, not my Business’
11. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to Social Q&A Networks
Linkedin (Profiles, Pages & Groups)
Twitter Hashtags
Facebook Groups
Google+ Communities & Hangouts
and your own Niche Sites & Forums
12. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Profiles
● Get recommendations
● Endorsements are ok but don’t actively ask
for them. Recommendations are more
authoritative and personal
● Give recommendations to people you can
give them to, you will appear on their
profiles too.
● Connect your profile to your business,
which you can
Also, make sure you link to your Linkedin profile
from any corporate website that has a profile
page of you.
13. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Pages
● If you represent, or work for, a company
then this company should have a page too
● You can share relevant content to
followers of your company
● You can then discuss the company’s post
by commenting underneath, as well as
interacting with any of your followers’
comments.
15. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Linkedin Groups & Discussions
You can:
● Browse and discover new groups from the
main Groups area of the website (https:
//www.linkedin.com/grp/).
● Search for specific topics in the search bar
at the top of the site
● Contribute to others’ discussions.
Also, see Who’s viewed your profile! I’ve won
clients keeping this page open all the time:
https://www.linkedin.com/wvmx/profile
18. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Google+ Communities
& Hangouts
● Works the same way as
Linkedin
● More technologically-minded
and digitally focussed
audience
19. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Join Google+ Hangouts on Air
Ask questions live while someone
hosts a Hangout Live on Air.
It can be accessed to watch live via
YouTube and is saved once the
finished the Hangout.
20. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Contribute to...
Host Google+ Hangouts on Air
Choose to host your own, invite
people to watch and make it public
for anyone to join
Tip: decide the best time to host it
dependent on your target audience
Once you have finished the Hangout it
will be accessible for anyone who
missed it.
22. FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Being an Authority means
Knowing your Niche
Publishing Relevant Content
Taking Advantage of Seasonality
...and executing via Social Media at
the RIGHT TIME
23. Here’s a Great Example
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com