Newspaper and press

1. Client: DINERS CLUB INTERNATIONAL (Relaunch)
Press and newspaper campaign
What they wanted:
Diners Club Internationals’ recall was rock bottom
and its benefits and identity unclear. Therefore our
objective was to make Egyptians aware of Diners Club
International and all its benefits.
What we did:
We ran a newspaper and magazine campaign.
We got Egyptians to discover and join the best club
in Egypt. (Egyptians love their clubs and the status
that comes with it).
What we got:
It’s now hard to find an Egyptian that doesn’t have this
piece of plastic in their wallet.

7. Now you see it

8. Now you don’t
need to worry.
Being a Diners Club International member is not about having a card. It’s about being a member.
Even if your card is lost or stolen, by answering a few simple questions that only you would
know, you can enjoy all your Diners Club International services without worry.
To become a member of the best club in Egypt call.