1. Apple introduces a social network for music

2. iTunes 10 could have integrated
and put the music in the cloud

3. but instead
Apple developed its own social music network

4. WTF is doing

5. 1 builds a strategy on its strenghts
key success figures
12 billion songs downloaded from iTunes so far
160 million iTunes members
over 13 million DRM-free songs
songs, albums, music vids, TV shows, movies, apps
70% of US sales for digital files

6. 2 getting into social
social network potential
500 million
160 million
145 million

7. 3 but focused on music
competitive advantage on music
Specifically
targeted to
MUSIC Not
specifically Not
targeted to specifically
MUSIC targeted to
MUSIC

8. 4 to reach the happy few
business potential
penetration
160 millions
x%
new iTunes members
x million
+
0,625 %
1 million
time
keynote kn + 2 kn + x
09-01-2010 09-03-2010

9. 5 and dethrone the dying king
competitive aspect (1)
the king is dead. Long live the king
2003 – Myspace is launched
first music and artistic social network
100 million members in 2010
is currently on the decline
new strategy focused on entertainment and music

10. 6 with better assets
competitive aspect (2)
vs
deeper integration with iTunes
money making opportunities for artists
artists direct to fans interaction
easier to preorder tracks

11. so WTF is doing ?
did not integrate and
because
is and
at the same time on

12. Thank You
@kaisalibenali
www.musicmeetstheweb.com