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Social Media Marketing ,[object Object]
Who we are Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Alex Garcia VP of Marketing Shelfari Director Rhapsody Music Service  Fulbright Scholar (Bangladesh) Stanford MBA Dave Hanley Text Text
Core Social Media Services
[object Object],[object Object],[object Object],Monitor the Conversation
[object Object],[object Object],[object Object],Respond to the Community
[object Object],[object Object],[object Object],Enlist Supporters
[object Object],[object Object],[object Object],Blogger Relations
[object Object],[object Object],[object Object],Viral Design
[object Object],[object Object],[object Object],Manage Crises
Measure Opinion & Outcome Top-Level Topic (June) Source (June)
Example Work
Disney: Snow White ,[object Object],[object Object],[object Object],[object Object]
Parallels: Twitter App for Launch ,[object Object],[object Object],[object Object]
OneSeason: Topical Twitter  ->   Sales ,[object Object],[object Object],[object Object]
Viacom: Official Sites + Fan Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Video ,[object Object],[object Object],[object Object],[object Object]
Shelfari Viral Growth ,[object Object],[object Object],[object Object]
DonorsChoose / Gates / Colbert ,[object Object],[object Object],[object Object],[object Object],Facebook Fans
EDin08 Blogger Summit ,[object Object],[object Object],[object Object],[object Object]
iSound Marketing Widget Marketing ,[object Object],[object Object],[object Object]
Social Media Marketing ,[object Object]
Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Luke Doyle Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Alex Garcia VP of Marketing Shelfari Director Rhapsody Music Service  Fulbright Scholar (Bangladesh) Stanford MBA Dave Hanley

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  • 2. Who we are Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Alex Garcia VP of Marketing Shelfari Director Rhapsody Music Service Fulbright Scholar (Bangladesh) Stanford MBA Dave Hanley Text Text
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  • 22. Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Luke Doyle Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Alex Garcia VP of Marketing Shelfari Director Rhapsody Music Service Fulbright Scholar (Bangladesh) Stanford MBA Dave Hanley