2. Table of Contents
I. Executive Summary
II. The Challenge
III. Situation Analysis
IV. Market Segmentation
V. Alternative Marketing Strategies
VI. Selected Marketing Strategy
VII. Short and Long-Term Projections
VIII. Conclusion
3. Tutti Frutti is a modern, hip self-serve frozen
yogurt bar that offers a healthier choice for snacking.
10. 6.Birthday Parties !
● Promote birthday parties in the store;
sell frozen yogurt and other cakes that can
be custom decorated.
● Party supplies such as hats, noisemakers,
Happy birthday” banners, confetti, cards, etc.
are good upsell items.
11. 7.D evelop an email, direct mail, and text messaging
subscriber list using prize give-aways.
12. 8.Table-top displays
Special Promotions
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Pics of Cool Yogurt Combinations
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Text Message Marketing
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Facebook /Twitter Promotion
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13. 9. Buy Produce Locally
Once or Twice a week buy a few items of locally grown items for toppings.
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15. 11. Get “Local Celebrities” to Create and name
their own Yogurt Creation
●Mayor
●Head Football Coaches
●Popular Athletes
●Business O wners
●Miss Homewood
●Police Chief
●Tennis Pro
16. 12.Take pictures of patrons with unique creations
and post them on Social Media sites/In-Store.
17. 13. Joint Marketing Campaign
Use D ata Collected for D irect Mail Specials
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D inner and D essert Promotions
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Cross Market Products
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