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Coffee shop

business plan for coffee shop (coffee zone)

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Coffee shop

  1. 1. National College of Business & Economics Presented by: Group no: 4 Name Muhammad Imran Mian Ali Ahsan Saqib Yousaf
  2. 2. Presented To Atif Khan Koari Presented by M.Imran Saqib yousaf Mian Ali Ahsan
  3. 3. Presented on: Business plan for Coffee Shop
  4. 4. “COFFEE ZONE” Express your feelings beyond your dream
  5. 5. Content of business plan for coffee zone shop • Executive summary • Situational analysis • Marketing strategy • Financial projection • Implementation control
  6. 6. Executive summary Coffee Zone shop is a located at Goal Bagh near Factory shop Multan.coffeezone shop serves all type of coffee to provide refreshment. Expression focus all type of customers such as youngsters, mature, children, professionals etc. it also serves verity in coffee and new innovations with coffee.It adopt eco friendly environment for our coffee shop. We serve coffee in clay cup. There are eco friendly furniture use in coffee shop.
  7. 7. LoGo
  8. 8. Situational Analysis coffee zone is in its first year of business as a start-up business. It recognized the fact that a comprehensive, strategic plan is required to ensure profitability and success. Coffee offers verity in coffee. The market need is for coffee shop that provide refreshment, convenience and reasonable price charged. Situational analysis also include • Project at glance • Market needs • SWOT analysis • Key to sucess
  9. 9. Project at glance Shop name : coffee zone shop Product : Coffee Location : Gulgasht Multan Capacity : 4800 cups/month Raw material : Coffee bean, Milk, Sugar, Cream, Ice- cream, Chocolate Land : 1000 sq.ft Labor : 4 Cost of Project : 2815000
  10. 10. Product description • Expression’s unique roasting style flavored coffee • Cold Coffee with chocolate ice-cream • Coffee with cinnamon stick • Hot coffee • Black coffee •Sugar Free French Vanilla Coffee Creamer
  11. 11. Product description Cold Coffee with chocolate ice-cream Ingredients: Instant Coffee powder - 2 tbsp Sugar - 4 tbsp Cold Milk - 3 cup Icecream- 5 to 6 scoops Chocolate syrup as needed Hot water - 3 tbsp
  12. 12. Product description Coffee with cinnamon stick Ingredients: Cinnamon sticks Pot hot coffee Whipped cream Cinnamon, for garnish
  13. 13. Product description Hot coffee: INGREDIENTS Coffee2 tsp Sugar1 tbsp Milk1 cup
  14. 14. Product description Sugar Free French Vanilla Coffee Creamer 370 Milliliters Carnation Fat Free Evaporated Milk 2 Teaspoons Organic Mexican Vanilla ½ Teaspoons Organic Bee Pollen 6 Pinches Ground Nutmeg 12 Grams Stevia INGREDIENTS
  15. 15. Product description •Black coffee Magic : INGREDIENTS 10 ounces hot black coffee 1⁄4teaspoon chocolate extract 1⁄4teaspoon hazelnut extract 1⁄4teaspoon rum extract Splenda sugar substitute
  16. 16. Presented By: ALI IMRAN
  17. 17. Market need • Convenience : the area of coffee shop is convenient for valuable customer because it is near to colleges and on BZU way. • Customer services : servicing the customer with superior attention is what the employee are trained to provide • Competitive pricing : the price of coffee is bit more than a traditional competitor like Nescafe. But far less than coffee culture and café coffee day.
  18. 18. Objectives • Increasing sales by 30% in a year • Retain customer satisfaction • To provide eco friendly environment. • To provide different types of innovative products as per customer’s teats and preferences.
  19. 19. SWOT Analysis • Strength : Ensure quality of product Focusing on customer taste and preferences Pricing policy Convenient area Friendly environment • Weakness : Existing competitors Limited range of coffee Difficult to maintain
  20. 20. • Opportunity : Introduce online/ telephone order system Developing new product and services in future New machines of coffee maker are introduce in market • Threats : Government rules and regulation  Key to success • Convenience • Customer attention • Pricing policy
  21. 21. Marketing strategy • Vision : To make well known coffee shop of the city • Mission : To save the world from mediocre coffee. • Purpose : to deliver an unbeatable coffee experience. • Punch line : “express your feeling beyond your dream”
  22. 22. • Target market :  Middle class, students, professionals, and youngsters who like refreshment in their busy schedule  Children who love sweet and cold coffee • Advertisement :  In local news paper  Store front display
  23. 23. Positioning  coffee zone competitive edge is based on customer taste and preferences. There is exestitiing competitors in the market so its difficult to survive in market so we more focus on youngsters and students and for those we provide entertainment source like customer play musical instruments in
  24. 24. Marketing mix  Pricing: coffee zone pricing scheme will be based on a competitive pricing model with other similar product providers  Distribution: coffee zone products will be dispended from our one and only shop. Later On we provide home delivery.  Promotion : our shop is located in traffic area so it will significantly increase visibilities.  Customer services : we provide products base on customer’s taste and preferences.
  25. 25. Annual forecasted Cost for five years Particulars 2015-16 2016-17 2017-18 2018-19 2019-20 Plant efficiency 85% 87% 90% 93% 95% (A) Variable cost Other exp Raw material 934000 1027400 1130140 1243560 1347470 Crocary 10000 12000 15000 17000 20000 Power & Water 18000 18000 18000 18000 18000 Total(A) 962000 1057400 1163140 1278560 1385470 (B)Fixed cost Other F.C 900000 900000 900000 900000 900000 Interest 400000 400000 400000 400000 400000 M repairs 5000 5000 5000 5000 5000 Depreciation 32700 32700 32700 32700 32700 Total(B) 1337700 1337700 1337700 1337700 1337700 Total(A+B) 2299700 2395100 2500840 2616260 2723170
  26. 26. Forecasted sales for five year Year Amount (Rs.) 2015-16 3400000 2016-17 4420000 2017-18 5746000 2018-19 7469800 2019-20 9710740
  27. 27. Implementation control The purpose of coffee zone plan is to serve as guide for the business. The following area will be monitoring to gauge performance:  Revenue: monthly and annual  Expenses : monthly and annual  Customer satisfaction

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