This document provides tips and best practices for improving email open rates. It discusses email marketing statistics and industry averages for open rates. Some key golden rules for success include having an email strategy, using recognizable "from" names, testing subject lines, and keeping content concise, clean, and easy to follow. Examples are given of good subject lines that achieved above average open rates. The document concludes with an action plan encouraging marketers to review goals, templates, and email list growth.