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How data drives spotify

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Part of my guest lecture on Data Driven Business Models at Stockholm School of Entrepreneurship. I spoke about how Data is core to the Spotify business and it drives Spotify forward.

Publicado en: Datos y análisis
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How data drives spotify

  1. 1. How “Data” drives Spotify Ali Sarrafi Product Manager
  2. 2. Some Facts Most popular music streaming service in the world 30+ million paying subscribers 100+ million active users 30+ million songs 2+ billion playlists Available in 59 markets
  3. 3. Why is Data so important to us? Copyright: Matthew J. Haiduk, http://matthaiduk.com/2014/02/07/unfair-fight/
  4. 4. “The greatest victory is that which requires no battle” Sun Tzu, The Art of War
  5. 5. Learn Fast, Fail Fast, Stay Ahead
  6. 6. Knowledge is the key to our success
  7. 7. Some facts again 30+ million paying subscribers 100+ million active users 30+ million songs 2+ billion playlists Available in 59 markets
  8. 8. How much data? ‣38+ Terabytes of incoming data per day ‣70+ Petabytes of permanently stored data about songs, playlists, etc.
  9. 9. Where is it used?
  10. 10. Your very own personal Spotify
  11. 11. The value of data for the Artists
  12. 12. Data embedded into organisational design Analytics Data Product Insights Marketing Insights Content Insights Finance Insights Core Functions
  13. 13. DIBBs is core to Spotify Data Insights Beliefs Bets
  14. 14. Iterative product development and experimentation idea, requirements Implement to perfection Release idea collect dataReleaseImplement collect dataReleaseImplement idea VS
  15. 15. Spotify Running
  16. 16. “In truth, the Spotify app is a giant set of experiments and questions we are asking our users” Finally
  17. 17. Thanks It’s party time

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