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Social@Scale: The Business of Families

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Alison J. Herzog, MBA
Alison J. Herzog, MBA

This presentation discusses modeling business to create alignment on internal teams in order facilitate a successful customer experience. This presentation was given at the Social@Scale social media conference in February or 2014.

Business
1 of 26
© 2013 Sprinklr. All rights reserved. The Business of Families Social@Scale 24 February 2014
© 2013 Sprinklr. All rights reserved. Every Family Has A Hi(Story) The Business of Families
As do we
© 2013 Sprinklr. All rights reserved. OUR HISTORY IS PART OF US 6 • Genealogical Society of Utah (GSU) founded in 1894 • FamilySearch is a nonprofit dedicated to connecting families across generations. • FamilySearch believes that families bring joy and meaning to life.
© 2013 Sprinklr. All rights reserved. Every Family Has An Org Chart The Business of Families
© 2013 Sprinklr. All rights reserved. Some are more complicated than others 8
Inter-Department • Marketing • Global Records • Patron & Partner Services • Value Delivery Intra-Department • Initiating • Correlation Publishing Services • Producers Communications Services 9 Volunteers Partners Agencies
© 2013 Sprinklr. All rights reserved. I don’t know the key to success, but the key to failure is trying to please everybody. Bill Cosby 10
© 2013 Sprinklr. All rights reserved. The Family Budget The Business of Families
© 2013 Sprinklr. All rights reserved. A non-profit organization simply translates to a different ROI 12
© 2013 Sprinklr. All rights reserved. Growing Pains The Business of Families
Change can be scary
© 2013 Sprinklr. All rights reserved. We’re a Team The Business of Families
© 2013 Sprinklr. All rights reserved. Coming together is a beginning; keeping together is progress; working together is success. Henry Ford 16
17
© 2013 Sprinklr. All rights reserved. Mixing Generations The Business of Families
© 2013 Sprinklr. All rights reserved. Apply Timeless Concepts to New Technologies 19
© 2013 Sprinklr. All rights reserved. Watch Your Family Grow The Business of Families
© 2013 Sprinklr. All rights reserved. boom goes the dynamite: 2013 results 21 Facebook: • 2505% Overall Growth • Verified Account • Global Account • 5,646% Latin America • 16,861% Philippines • Paid • 112MM Impressions • 909K Clicks Twitter: • 183% Overall Growth • Verified Account • Paid • 4.3MM Impressions • 55.7K Engagements • 5.69% Engagement Rate (Benchmark of 1.24%)
© 2013 Sprinklr. All rights reserved. And Flourish The Business of Families
give a hug, get a hug23
© 2013 Sprinklr. All rights reserved. Preparing for the Next Generation The Business of Families
© 2013 Sprinklr. All rights reserved. Success does not consist of never making mistakes but in never making the same one twice. George Bernard Shaw 25
© 2013 Sprinklr. All rights reserved. thank you. Social: @alisonjherzog | Linkedin: /in/alisonjherzog (c) 801.891.6797 | alison@familysearch.org

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Social@Scale: The Business of Families

  • 1.
  • 2.
  • 3. © 2013 Sprinklr. All rights reserved. The Business of Families Social@Scale 24 February 2014
  • 4. © 2013 Sprinklr. All rights reserved. Every Family Has A Hi(Story) The Business of Families
  • 6. © 2013 Sprinklr. All rights reserved. OUR HISTORY IS PART OF US 6 • Genealogical Society of Utah (GSU) founded in 1894 • FamilySearch is a nonprofit dedicated to connecting families across generations. • FamilySearch believes that families bring joy and meaning to life.
  • 7. © 2013 Sprinklr. All rights reserved. Every Family Has An Org Chart The Business of Families
  • 8. © 2013 Sprinklr. All rights reserved. Some are more complicated than others 8
  • 9. Inter-Department • Marketing • Global Records • Patron & Partner Services • Value Delivery Intra-Department • Initiating • Correlation Publishing Services • Producers Communications Services 9 Volunteers Partners Agencies
  • 10. © 2013 Sprinklr. All rights reserved. I don’t know the key to success, but the key to failure is trying to please everybody. Bill Cosby 10
  • 11. © 2013 Sprinklr. All rights reserved. The Family Budget The Business of Families
  • 12. © 2013 Sprinklr. All rights reserved. A non-profit organization simply translates to a different ROI 12
  • 13. © 2013 Sprinklr. All rights reserved. Growing Pains The Business of Families
  • 14. Change can be scary
  • 15. © 2013 Sprinklr. All rights reserved. We’re a Team The Business of Families
  • 16. © 2013 Sprinklr. All rights reserved. Coming together is a beginning; keeping together is progress; working together is success. Henry Ford 16
  • 17. 17
  • 18. © 2013 Sprinklr. All rights reserved. Mixing Generations The Business of Families
  • 19. © 2013 Sprinklr. All rights reserved. Apply Timeless Concepts to New Technologies 19
  • 20. © 2013 Sprinklr. All rights reserved. Watch Your Family Grow The Business of Families
  • 21. © 2013 Sprinklr. All rights reserved. boom goes the dynamite: 2013 results 21 Facebook: • 2505% Overall Growth • Verified Account • Global Account • 5,646% Latin America • 16,861% Philippines • Paid • 112MM Impressions • 909K Clicks Twitter: • 183% Overall Growth • Verified Account • Paid • 4.3MM Impressions • 55.7K Engagements • 5.69% Engagement Rate (Benchmark of 1.24%)
  • 22. © 2013 Sprinklr. All rights reserved. And Flourish The Business of Families
  • 23. give a hug, get a hug23
  • 24. © 2013 Sprinklr. All rights reserved. Preparing for the Next Generation The Business of Families
  • 25. © 2013 Sprinklr. All rights reserved. Success does not consist of never making mistakes but in never making the same one twice. George Bernard Shaw 25
  • 26. © 2013 Sprinklr. All rights reserved. thank you. Social: @alisonjherzog | Linkedin: /in/alisonjherzog (c) 801.891.6797 | alison@familysearch.org