2. Preparation and planning
• What collections do you have, and what is unique about them?
• What are you aiming to achieve?
• Who are you trying to reach?
• And what do you want them to do, if anything, once you have
their attention?
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3. The value of social media?
• Great for removing barriers, increasing access and engaging
people
• Good way to raise awareness of collections and services
• A more personal touch
• Doesn’t require budget (but does take time)
• Immediate
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