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7 steps to a social media marketing plan (SMMP)
1.
Create a Successful
Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
2.
3.
4.
Why? Who? Where?
What? How Much?
5.
Why?
6.
7.
8.
Loyalty
9.
Feedback
10.
Word-of-Mouth
11.
12.
Social Media misperceptions
1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
13.
Why you might
FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
14.
Why do you
want to use social media?
15.
Who?
16.
17.
18.
19.
20.
Demographics suck
21.
Psychographics rule
22.
Who are you
trying to reach?
23.
Where?
24.
Social Media Tools
blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
25.
Assets Social Media
location people stories images words audio video
26.
Website
27.
Blog
28.
Social Networks
29.
Social Tools
30.
Integration with RSS
31.
Where are you
going to reach them?
32.
What?
33.
Grow FFF
34.
Increase WOM
35.
Encourage Sharing
36.
Stimulate Conversations
37.
Drive Actions
38.
What are you
going to do with social media tools?
39.
How Much?
40.
41.
Numbers Centric
42.
People Centric
43.
“ I’d rather
have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
44.
45.
How are you
measuring?
46.
How much is
enough?
47.
Social Media Tools
blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
48.
Step 1: Objectives
attainable marketing measurable
49.
Step 2: Audience
online participation primed
50.
Step 3: Assets
locate review integrate
51.
Step 4: Tactics
appropriate manageable sustainable
52.
Step 5: Big
Ideas risky rewarding repeatable
53.
Step 6: Measurement
benchmark monitor reporting
54.
Step 7: Rinse,
Repeat leverage augment optimize
55.
Objectives Audience Assets
Tactics Big Ideas Measurement Rinse, Repeat
56.
“ Social Media
is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
57.
Listen
58.
Interact
59.
Engage
60.