Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
New Approaches to Using Video for Business Development
1. New Approaches to Using
Video for Business
Development
Aden Dauchess, Director of Digital Marketing
Womble Carlyle Sandridge & Rice, PLLC
Adam L. Stock, Director of Marketing & Business Development
Allen Matkins Leck Mallory & Natsis LLP
3. Internet video is the fastest growing
part of the web
U.S. Internet audience that viewed online video
84.2% – Comscore, December 2010
Annual growth rate per year in the US
45% – Nielsen, February 2011
Video streams watched in U.S. in January 2011
14.5B – Nielsen, February 2011
5. How can a web site stand out?
300,000,000
web sites
200,000,000,000
searches/year
6. How does video help you online?
• Higher search rankings
• Social medium
• Effective for messaging
• Builds your brand as a content provider
7. Video is a social medium
Traditional Social
“Every audience has an audience”
8. Levels of social media engagement
I’d like to support you Buy/Give
I’d like others that I know Share/Tweet
to know about you
Friend/Subscribe I’d like to join your community
Like I like your message
9. Why video can be an effective medium
for law firms
Highlights the lawyer
Clients ultimately hire the lawyer not the firm
Complex information can be explained
simply
We can communicate our expertise simply
Distribution is free
Because it is in demand, others will distribute it for us
10. Key Steps for Video Marketing
(Law Firm)
Objectives Internal Tasks
• Build Buy-in • Address Partners with
plan
• Assure Quality
• Hire videographer or find
• Proof of Concept internal resources
• Create internal or „light‟
• Be Organized
videos
• Track • Archive and reuse
footage
• Use channels and
document success/failure
21. WCSR Video Flowchart – Conception to Analysis
Phase 1 Phase 2 Phase 3 Phase 4
Video Conception & Video Taping Distribution Monitoring &
Development & Editing KPI
Video idea Scheduling and WCSR.com Views/clicks
travel logistics
Determine audience Video shoot Social media External & internal
& type (series or one- feedback
off)
Copywriting (scripted Editing / post Creative channels Analysis of success
or unscripted?) production metrics
Determine what Formal approval Earned media
branding and process
graphics need to be
developed
22. Summary
• Plan (personnel, equipment)
• Prepare Your Organization
• Identify Types of Videos
• Select Channels
• Produce Quality Content