1. A L L I S O N P O W E R S
6730 Crofton Drive ▪ Alpharetta, GA 30005 ▪ 706.888.1078 ▪ allisonpowers@comcast.net
S U M M A R Y
An innovative and highly adaptable marketing professional with a solid base of design expertise which complements
a well-balanced and experienced marketing background. Manages visual communication projects and delivers
effective solutions by working closely with clients to identify and understand needs, driving results to ensure
satisfaction and repeat business. Translates concepts into articulate images by drawing upon an expansive
knowledge base involving market strategy and aesthetics. Meets tight deadlines as a hardworking producer who
exceeds expectations. A visionary marketing professional who consistently increases client base and forges strong
customer relations.
K E Y S K I L L S
Design
 Marketing
 Logo Design
 Print Advertisements
 Layouts/Typesetting
 Brochures
 Packaging
 Magazines
 Apparel
 Promotional Flyers
Technical
 AdobeCreative Suite
 CS5
 Microsoft Office Suite
 Corel Draw
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E X P E R I E N C E
Owner Operator/Graphic Designer, POWERFUL CREATIONS LLC/BIG CREEK PROMOTIONS 1997 - Present
Directs business operations, including bookkeeping, purchasing/supply orders, and accounts payable/receivable for established
graphic design and screen-printing business. Coordinates screen-printing and embroidery on apparel for a variety of clients, including
churches, small businesses and schools.
 Successfully juggles diverse range of project management tasks, including overseeing creative production, making strategic and
tactical decisions, assuring completion of production schedules, adhering to budget needs, and negotiating bids.
 Leads extensive range of graphic design projects, consistently producing customer-focused, highly effective advertising and
marketing material. Works closely with customers to identify needs and develop design solutions.
 Creates artwork and designs for products using Adobe Illustrator.
 Maintains database of freelancers and printers providing essential printing, photography, and design services. Manages
relationships with third-party vendors and service providers.
 Interacts with vendors and shippers to ensure timely arrival and delivery of orders to clients. Manages inventory control.
 Spearheads change of initial business model, selling company’s production facility at profit.
 Collaborates with outsourced web developer as well as photographers and content producers to build company website.
 Recruits, interviews, trains, and manages employees.
Freelance Graphic Designer, Columbus, GA 1996 - Present
Designed layout for local print magazine. Held responsibility for typesetting articles and creating graphics/layout for each page of
magazine. Performed photo touch-ups.
 Served as liaison between large in-house marketing department, outside ad agencies, and freelancers to ensure projects run
smoothly despite wide range of competing needs.
 Developed logo designs for off-set print and outdoor advertisements.
Purchasing Materials Planner, CHAR-BROIL, Columbus, GA 1992 - 1995
Purchased up to $10M in raw product for manufacturing process annually. Partnered with buyer and negotiated contracts as well as
vendor issues, policies, and pricing. Managed domestic and foreign vendors. Evaluated daily production planning demand reports to
calculate raw materials needed to meet production schedule.
 Worked in "just-in-time" environment and ensured timely arrival of materials daily.
 Oversaw inventory levels of raw product purchased.
 Collaborated with other buyers to meet financial goals and source best vendors for each product.
 Served on sales/product development teams to source product.
 Enhanced knowledge of manufacturing process and raw materials by visiting vendors and manufacturing plants.
E D U C A T I O N
B.S., Marketing, AUBURN UNIVERSITY, Auburn, Alabama, 1991