Information for an evaluation question for A2 Media Studies

1. Construction

2. What technologies did I use?
• The technology I used in my construction
began with Serif Movie Plus X5 for the
Preliminary Task. Then the sixth form
upgraded their software to Adobe Photoshop
CS6 and Adobe Premiere Pro CS6. This
upgrade in technology allowed me to enhance
the capabilities I have in producing a better,
higher quality film, digipak and website.

3. Serif Movie Plus X5
This software was average but it did not help me explore
different ways to produce a film and didn’t help me reach my
full potential in editing the footage I had gathered. This is
because it only gave me basic options for editing, for example:
• Cutting and cropping clips
• Dissolve fades
• Changing the speed of the clips (speeding up or slowing
down the clips)
This made it difficult for me to enhance my editing skills, by
different effects and manipulating the colours. However, it
allowed me to focus on rhythmic editing and ensure that I
chose movement with the camera in the clip selection.

4. Adobe Premiere Pro CS6
This was a real improvement in comparison to Serif Movie Plus X5, as it
had many effects and more precise changes to ensure that I make the
best quality video, linking to my genre. Some of the effects I used
were:
• Colour coding (brightness/contrast/saturation).
• A blur effect (POV shots of artist).
• Layering (Creating the disoriented ‘boozy’ atmosphere).
• Cutting/cropping clips.
• Change of speed.
All of these effects were crucial in me creating an effective music
video, suited to the correct audience and genre of the track. Also, from
the knowledge from the preliminary task, it helped me create rhythmic
editing integrated in the music video.

5. Watching clips to see the right clip to add to
my video, then add it to the selection of
clips by dragging and dropping the file onto
Adobe Premiere CS6 .

6. Toolbar
Video clip selection
Toolbar for
clips (Razor
Effects
tool)
Single clip (cropping clips)
The video (all
together)
Layering, ordering
clips. Plus audio
control.

7. Adobe Photoshop CS6
• Adobe Photoshop was relatively had to use at the
start, but as I gathered more help and
information it soon became easier to use. I used
Photoshop to edit my digipak and website
images.
• Similarly to Premiere Pro, Photoshop gave me a
wide range of effects to use, in order to
manipulate images to get the perfect images for
my artist. Therefore, this software was crucial in
aiding the link to the target audience.

8. Investigating with a black and white
effect

9. Lowering the brightness, and
heightening the contrast

10. Magic Wand Tool, then erasing the white
background to ensure the titles match the
image.

11. Different fonts (artist and album
name) in addition to previous effects.

12. Gypsy Punk connotations: Font, image,
yellow, polka dots.

13. Contents page- Lower brightness, old
fashioned lamp, font same as the
other covers.

14. Conclusion
• Overall, technologies have been crucial in the
development in my productions. They have
gave me the ability to explore and test
different effects and compare them between
each other to get the best looking and most
effective media products.