Preparing Your Business for a Mobile Future…Are you ready? Presentation Agenda •Preparing your business for the mobile revolution •Do you know about the Mobile Revolution •Is your business prepared •What is a Mobility Strategy and why do I need one •Having a plan VS. Mobility as you go •The financial promises of Mobile Technology for your business How to begin planning today Next Steps & questions to ask yourself or of your business

1. Preparing Your Business for a
Mobile Future…Are you ready?
Presented by:
Jason M. Ashton
Enterprise Mobility Solutions, LLC.

2. Presentation Agenda
• Preparing your business for the mobile revolution
• Do you know about the Mobile Revolution
• Is your business prepared
• What is a Mobility Strategy and why do I need one
• Having a plan VS. Mobility as you go
• The financial promises of Mobile Technology for your
business
• How to begin planning today
• Next Steps & questions to ask yourself or of your business
• Questions
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3. Opening Introduction
• Who we are
• What we do
• Our focus on Mobility/AT&T
• Leave your Card/Info if you would like more info/workshop
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4. Are you Aware of the Mobile Revolution?
• Technologies
• Line of Business Applications
• The impact any of these can have on your business:
Customers/ Venders, Employees
• Have you looked into your competition lately?
• Has your specific industry began adapting mobile
technology?
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5. Are you Prepared for Mobile Technology?
• Do you use mobile devices and solutions today?
• Do you have total awareness of your companies use of
mobile technologies… Large or Small – Basic or Advanced?
• Finally, does your company have a clear focus of what
Employees or Departments would hold the greatest
benefits?
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6. Mobility Strategy…Does Your Business
Have One?
• Creating a clear vision/plan for Mobile Technology
• What is a mobility strategy and why do we need one?
• Aligning your mobility strategy with all other corprate goals
and objectives
• Being aware and prepared with a strategy will prove to be
the most valuable tool you/your business has during the
next 12 – 24 – 36 months!
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7. Mobility Promises Significant Financial
Gains for All Businesses
• Industry Specific Business Applications
• Examples of our own experiences/customers
• Play a Quick video of the Safelite Testimonial
• For those who don’t adopt to this technology…
• In this economy it could have devastating effects
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8. How to start planning…
• Call us  (Enterprise Mobility Solutions @ 314-266-9234)
• Do assessments of your internal uses of Mobile Technology
• Company owned and delegated as well as…
• Uses of your employees personal devices
• Assess your Competition – Are they using the technology?
• Determine how prepared your resources are to handle
incorporating more Mobile Technology/devices
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9. How to start planning…
• Determine how prepared your resources are to handle
incorporating more Mobile Technology/devices
A. IT
B. Help Desk
C. Accounts Payable/Receivable
• Do you have people in the field/remote workers?
• If even a few… you should already be prepared.
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10. To Learn more or to receive a free copy of:
“Creating a Mobility Strategy”
Please call or email me directly:
314-266-9234
jashton@entmobility.com
Or you can always visit our website:
www.entmobility.com
Enterprise Mobility Solutions
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11. AT&T’s Vision
Our global network
delivers a seamless world
of communications We let people choose
to our customers. how, when and where
they communicate.
Connect people with their world,
everywhere they live and work,
and do it better than anyone else.
We’ll set the pace for
progressive innovation
and unmatched
customer experience.
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12. Business Trends Driving The Market
Globalization
Virtualization
Mobile Society
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13. Brief History of Mobility in Business
1983
Ameritech began the
first United States 1998 2008
commercial cellular AT&T Wireless AT&T launches
service in Chicago, 1991 / 1994 offers the first BlackBerry Bold
Voice centric
AMPS FCC spectrum national one-rate
allocation and wireless service
auctions for 800 / price plan, Digital
1900 band One Rate
completed
1985 1990 1995 2000 2005
2002 2004 2006
Data centric
1991 1998 National 2G Data National 2.5G 1st Global
Mobitex 1996 BlackBerry 950 Pager GPRS EDGE 3G devices
Regional 2G 1XRTT 2003
CDPD First Integrated 2005
BlackBerry 3G HSDPA
1985
ARDIS
IBM Field Service
City of LA Parking
1st Public Wireless Data Networks Birth of the Killer App - 1st national high speed wireless Global 3G wireless
Enabled Key Vertical Apps: Wireless Email and Compelling integrated devices Broadband enabled devices
Field Service Middleware for Field Service enabled broad email adoption and enabling broader mobilization of
Public Safety Apps national field service deployments business applications
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14. Mobility Adoption Today
Driving real-time information & location to the edge of the business
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15. Wireless Value Drivers
What Businesses Expect from Wireless Wireless Value Drivers
64% • Workflow enhancers
INCREASE
PRODUCTIVITY – Work order management
REDUCE COSTS 52% – Sales order quote / commit
IMPROVE CUSTOMER 28% • Knowledge enhancers
– Knowledge base lookup
SATISFACTION
– Mobile inventory
REDUCE STAFF 20%
INCREASE EMPLOYEE 16%
RETENTION
• Transaction enhancers
– Alerting & response
IMPROVE DATA 16%
QUALITY – Print
CREATE COMPETITIVE 8%
DIFFERENTIATION • Reporting enhancers
INCREASE 8% – Sales Pipeline
REVENUE – Executive Dashboard
Two Areas of Focus for Today’s Businesses need to be:
1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks
2) Deep Impact from Mobility in the Right Business Processes
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16. AT&T Mobility Value Prop
Get more done each day, respond to customers quicker and
take advantage of every opportunity with AT&T
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17. Mobility Product Portfolio
Platform Wireless Management
Tools
Voice AT&T BusinessTalk Plans
Services
Mail &
Messaging Enterprise
Paging
Smart
Devices
Laptop
Mobility
Device Insurance
Industry
Solutions
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18. Mobility Beyond Email
Industry / Process Examples
CONSTRUCTION – TIME/JOB/ORDER MGT
INSURANCE - CLAIMS
HIGH TECH MFG – BREAK/FIX
TRANSPORTATION - AVL
CPG – DIRECT STORE DELIVERY
UTILITIES – FIELD SERVICE
Email Wireless Access
Beyond to Internet, HEALTHCARE – HOME CARE
Executive Intranets,
Ranks Portals BANKING/INVESTMENTS - CRM
PHARMACEUTICALS - SFA
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19. Improving Business Processes
Fleet / Asset Management
• GPS-enabled devices to communicate vehicle / asset
tracking info to an enterprise computer or via a
hosted solution
Location-Based Services (“LBS”)
• Impact individual productivity and operations via
navigation, mapping, tracking and reporting utilizing
GPS-enabled handheld devices
Field Service Automation (“FSA”)
• Extend enterprise data and applications to mobile
devices providing real-time information to field
personnel
Sale Force Automation (“SFA”)
• Extend enterprise data and applications to mobile
devices providing real-time information to sales
personnel
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20. Case Studies
Sales Force Automation
Field Service Automation
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21. adidas America
Situation
• Capture orders generated during sales calls to Value/Benefits
retail customers
• Inventory checks and order entry
• Improve customer service with quick ability to
determine product availability and eliminating the at customer location drives sales
need for callbacks on orders • Ability to immediately impact
Solution customer satisfaction
• Wireless solution deployed on BlackBerry devices • Up-to-date information gives
allows sales rep to check inventory and place orders marketing teams and buyers early
• Application development was low cost and solution look at trends
was easy to deploy
“Just one order paid Company Facts
for the solution” • Leading sporting goods manufacturer
Tim Oligmueller • Over 1,000 employees
SFA Manager, adidas America
• 200 U.S. sales representatives
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22. Source Refrigeration & HVAC, Inc.
Situation
• Eliminate paper work order forms & cell phone Value/Benefits
dispatch
• Reduce billing errors
• Improve inventory accuracy
• Capture customer signatures and drastically reduce • Workforce management with
the time between call complete and invoice automatic time card entry and PO
• Gain customer data for analysis and preventative tracking
maintenance
• Real-time work scheduling and
Solution dispatch, eliminating paper work
• Wireless solution deployed on ruggedized Windows
orders
Mobile devices
• Field is able to check inventory status and place
orders directly from remote location
“No paperwork, it’s fantastic.”
Company Facts
Sergio
technician, Source Refrigeration & HVAC, Inc. • Leading independent Refrigeration &
HVAC Supermarket Contractor in US
• 400+ technicians
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23. Looking Ahead: VideoShare for Business
Key Elements:
• “See what I see while I am talking to you”
• Mobile-to-mobile and (future) mobile-to-pc
interaction
• Available on broad array of devices
• Enterprise-grade security
• Enterprise application integration
Business Benefits:
• Dramatically improve quality & efficiency of
communication & collaboration
• Simultaneous voice and video enables true
Voice Call
mobile collaboration, increasing
productivity
• Extend value of IM, Video Conferencing & Video Stream
other applications
• Expand VideoShare community across 2 Way Voice – 1 Way Video
wireless & wireline users (roadmap)
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24. Next Steps
Embrace Mobility
To Learn More
Contact:
Jason Ashton
314-266-9234 or
jashton@entmobilty.com
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