3. An entrepreneur is someone who is a risk taker and is
ready to face challenges
Women Entrepreneur
 It may be defined as a woman or group of women
who initiate, organise and run a business enterprise.
 Government of India has defined women
entrepreneurs as owning and controlling an
enterprise with a woman having a minimum
financial interest of 51% of the capital and giving
atleast 51% of the employment generated in the
enterprise to women.

5. CHARACTERISTICS OF WOMEN AS
Imaginative
Attribute to work hard
Persistence
Ability and desire to take
risk
Profit earning capacity

6. QUALITIES OF WOMEN ENTREPRENEURS
 Accept challenges
 Ambitious
 Enthusiasm
 Hard work
 Patience
 Industrious
 Motivator
 Skillful
 Unquenchable optimism
 Adventurous
 Conscious
 Educated
 Determination to excel
 Experienced
 Intelligent
 Perseverance
 Keenness to learn and
imbibe new ideas

7. IMPORTANCE OF WOMEN
ENTREPRENEURS
A good share of the population.
Traditionally outside the domain of economic
activities.
They must be made part of the economic
development, because it will ensure the economic &
social development of the women along with
providing more human resources to strengthen the
economy of the country.
The economic status of women is now accepted as an
indicator of a society’s stage of development.

8. THE NEW THRUST
• Harvard Experts feel that the
basic quality of efficient
management is futuristic
outlook and a capacity to
nurture and plan for the future.
This comes naturally to women.
• But this inherent talent of
woman and her entrepreneurial
skill go unrecognised and
unaccounted.

9.  Earlier there were 3 Ks
 Kitchen
 Kids
 Knitting
 Then came 3 Ps
 Powder
 Papad
 Pickles
 At present there are 3 Es
 Electronics
 Energy
 Engineering
When women move forward, the family moves, the
village moves and the nation moves.....
-PanditJawaharlalNehru
THE INDIAN APPROACH

10. States No of Units
Registered
No. of Women
Entrepreneurs
Percentage
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharashtra 4339 1394 32.12
Gujarat 3872 1538 39.72
Karnataka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States & UTS 14576 4185 28.71
Total 57,452 18,848 32.82
STATISTICAL DATA OF WOMEN
ENTREPRENEURS IN INDIA

11. OVERALL PRODUCT SELECTION BY
WOMEN ENTREPRENEURS IN INDIA
29%
7%
12%15%
20%
13%
4%
General
Electronics
Engineering
Plastics
Chemicals
Textiles
Leather

12.  Research highlighted the need for special
entrepreneurship programmes for women
entrepreneurs.
 Industrial and business opportunities are many.
 Majority of want-to-be women entrepreneurs
are from middle class families. Their potential
should be identified and trained.
 Adequate infrastructure support may be
helpful.
 Mobile training centres should be opened.
 Post-training follow-up is vital.

13. SOME FAMOUS WOMEN ENTREPRENEURS
1. CHANDA KOCHAR
2. INDRA NOOYI
3. DR.KIRAN MAZUMDAR
SHAW.

14. 4. EKTA KAPOOR
5. SHAHANAAZ HUSSAIN
6. RITU KUMAR

15. 7. SULAJJA FIRODIA MOTWANI
8. ARTI KUPPU

16. • Current position: MD & CEO – ICICI
Bank.
Chanda Kochar, 51, is currently the
MD & CEO of india’s largest private
bank ICICI Bank.
• Rajasthan born chanda got Masters
Degree in Management Studies from
Jamnalal Bajaj Institute of
Management Studies, Mumbai.
• She received the Wockhardt Gold
Medal for Excellence in Management
Studies as well as the J. N. Bose Gold
Medal in Cost Accountancy.
Chanda Kochhar is married to Deepak
Kochhar, a wind energy entrepreneur
and her Business schoolmate.
CHANDA KOCHAR

17. •Strong-willed, with an acute
acumen for financial
strategizing, Nooyi is the CEO and
President of PepsiCo.
•Her strong acumen for business has
helped the company garner as much
as 30 billion dollars worth of crucial
deals within the last couple of years.
•With a Masters Degree in Public
Management from Yale University
and Masters in Finance and
Marketing from IIM, Kolkata, Nooyi
held several senior positions at
Motorola and Asea Brown Boveri
before joining PepsiCo.
INDIRA NOOYI

18.  Started her own
company, Biocon, in her garage
with an investment of `10000 in
the year 1978.
 Loan application was turned
due the reasons:
1. Biotechnology was nascent
at the time in India.
2. She was a woman.
3. Her organisation had almost
nil assets
 With hard work and
commitment, Shaw
transformed Biocon into one of
the leading biopharmaceutical
firms in India.
Dr. Kiran Mazumdar Shaw

19.  Woman who single-
handedly founded and
made Balaji Telefilms
 Currently the creative
head of Balaji Telefilms
and counted as one of
the top 10 women
entrepreneurs of today.
 Known to be fiercely
protective of her
company and brand, Ekta
is also very professional
and has strong business
acumen.
Ekta Kapoor

20.  One of the most prominent
personalities of the corporate
world.
 The products launched by her
Company head their way to
leading global stores.
 Her company Shahnaz Husain
Herbals has witnessed
tremendous growth.
 She has received many awards
such as "The Arch of Europe
Gold Star for Quality", "The
2000 Millennium Medal of
Honour", "Rajiv Gandhi
Sadbhavana Award" and many
more.Shahnaz Husain

21.  A native of Amritsar.
 Kumar has been
designing the wardrobes
com of the three
winning Miss Indias, for
their participation in
International Beauty
Pageants.
 Ritu’s outfits have been
patronized by style icons
such as late Princess
Diana and Jemima Khan.
Ritu Kumar

22. •Sulajja Firodia Motwani, the Joint
Managing Director of Kinetic Motors and
Managing Director Kinetic Finance, is
responsible for Kinetic’s transformation
from a moped company to a manufacturer
of great versatility.
•Sulajja has single-handedly designed and
developed marketing strategies to
spearhead the company’s growth forward.
•The recent collaboration with Italjet Moto
has provided Kinetic complete rights to
launch 7 brand new models of scooters in
India.
•India Today has honored Sulajja by naming
her the ‘Face of the Millennium’ and she has
been selected as the ‘Global Leader of
Tomorrow’ by the World Economic Forum
SULAJJA FIRODIA MOTWANI

23.  Cherish Life creates
apparel and accessories for
pregnant women, young
mothers and infants.
 Cherish Life aims to
accomplish precisely what
the name suggests: to
applaud every pregnant
lady for the life she
creates.
Arathi Kuppu

24. BASIC PROBLEMS FACED
WOMEN ENTREPRENEURS
 Her being a woman
 Responsibility towards family, society and work
 Male dominated society
 Tough Competition with large scale units
 Lack of business training
 Lack of education
 Low risk bearing ability
 Obtaining credit
 Non-awareness of facilities provided by
government
 Questions by licensing authorities
 Marketing

25. PSYCHO-SOCIAL
BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence

26. Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and cultural system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

27. SUGGESTIONS
Procedure of getting finance
should be simple
Effective propagation of
programmes and yojnas.
Linkages between
product, services and market
centers.
Encouragement to technical
and professional education.

28. SUPPORTIVE MEASURES
• Direct & indirect financial support
Nationalized banks, State finance corporation, Small
Industries Development Bank of India (SIDBI)
• Yojna schemes and programmes
Nehru Rozgar Yojna, Jawahar Rozgar Yojna
• Technological training and awards
Stree Shakti Package by SBI, Entrepreneurship
Development Institute of India, Trade Related
Entrepreneurship Assistance and Development (TREAD)
• Federations and associations
Federation of Indian Women Entrepreneurs
(FIWE), Self Employed Women’s Association (SEWA)

29. OTHER SUPPORT AGENCIES
Domestic Agencies:
• Small Industries Development Bank of India
• Industrial Development Bank of India.
• Ministry of Small Scale Industries, Government of India.
• National Bank for Agriculture Rural Development .
• Department of Women and Child Development
• Self Help Groups.
• Mahila Mandali

30. International Agencies:
• United Nations Development Fund for Women
(UNIFEM)
• Asian Development Bank (ADB)
• International Labour Organization (ILO)
• United Nations Conference on Trade and
Development (UNCTAD)
• Center for International Private Enterprises
(CIPE), USA
• Swedish International Development
Cooperation Agency (SIDA), Sweden
• World Trade Organization (WTO)

31. WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
• Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
• Mahila Bunkar Sahakari Samiti, UP
• SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
• www.indiatogether.org

33. CONCLUSION
The role of business Women in
economic development is inevitable.
Now-a-days women enter not only in
selected professions but also in
professions like trade, industry and
engineering. Women are also willing
to take up business and contribute to
the Nation's growth. There role is
also being recognized and steps are
being taken to promote women

34. THANK YOU!!!
Make the world your business destination…..