Alok Chander

New Delhi Area, India India

Head - Marketing, Bharti Infratel

Technology / Software / Internet

MARKETING STRATEGY & COMMUNICATIONS • Go-to-market tactical planning and execution for IT solutions and services • Strategic marketing content creation – competitive battle cards, client presentations, thought leadership content, executive briefs, whitepapers, etc. • Campaign execution, performance management thru pipeline targets • Liasoning with field marketing team, firmly tying it with the goals at hand • Constructing a nimble marketing strategy that goes beyond client acquisition -- and focuses on retention, customer loyalty, and advocacy DIGITAL MARKETING • Developing a digital strategy for product launches and events related campaigns. • Translating into action items – tip shee...