Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/g#investinmobile• Research by Rutberg & Co (Jan 2012) found VCs spent $6.3 billion or 42.4 percent of their budgets on mobile investments in 2011 (up from $4.5 billion or 30.4 percent in 2010).• VC investments in mobile marketing and advertising companies was $592 million in 2011 (up from $128 million).• VC investments in mobile commerce and payments was $558 million in 2011 (up from $276 million).• VC investments in mobile health was $356 million in 2011 (up from $209 million).
Data source, Nielsen: http://blog.nielsen.com/nielsenwire/consumer/more-us-consumers-choosing-smartphones-as-apple-closes-the-gap-on-android/
Data Source, Online Publishers Association: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdf
Data Source, Online Publishers Association: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdf
Data Source, Online Publishers Association: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdf
SILVAAnalysis shows that consumersshop via mobile in the evening. In fact, in after-work hours,mobile visits map to non-mobile visits almost one to one.And iPad rules the night – from midnight to 5 am, the plurality of shoppers are using iPads, surpassing non-mobile, othertablet, and mobile usage during these hours. iPad users also spend more time on sites than other visitors,averaging five minutes overall. This is three percent more timethan computer users (4:50 onsite) and nearly 16% more timethan other tablet and mobile users (4:19 onsite).
Data Source, Online Publishers Association: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdf
Data Source, Online Publishers Association: http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_(Public).pdf