1. Social Media Monitoring
&
Social Insight

2. • Creative
• Word of Mouth
Social • Channel Planning
Insight • Campaign Monitoring
Channel
Planning
Creative
Campaign
WOM
Monitoring

3. • Creative
• Word of Mouth
Social • Channel Planning
Insight • Campaign Monitoring
Creative
Use Social Insight to
identify creative themes
key messages
new product development

4. SM2 Social Warehouse
9 billion ++
conversations
Oct 07- present
Refine
Insight Specific Data
Set
100 “Nuggets”
SOCIAL INSIGHTS
3 NPD ideas
3 Key Messages
3 New Segments Workshop
Creative
Activate
Social
Insights

5. • Creative
• Word of Mouth
Social • Channel Planning
Insight • Campaign Monitoring
Word Of
Mouth
&
Sharing

6. • Creative
• Word of Mouth
Social • Channel Planning
Insight • Campaign Monitoring
Identify key Content themes
Identify Influencers
Define Sharable Content Strategy
additional unique users
Measure effectiveness of Strategy through
content sharing
Refine strategy

7. • Creative
• Word of Mouth
Social • Channel Planning
Insight • Campaign Monitoring
Channel
Planning

8. • Creative
• Word of Mouth
Historical Channel
Social • Channel Planning Effectiveness Ranking
Insight • Campaign Monitoring
Rank
Measure channel effectiveness
Channel 37
Channel 33
Channel 29
Channel 25
Channel 21
Channel 17 Rank
Channel 13 Measure ROI per channel
Channel 9
Channel 5
Channel 1 Y-Values
0 20 40 60 4
3
2
1 Y-Values
Identify key 0
campaign channels -2
-1
0 2 4 6
key social channels -2

9. • Strategy Framework
• SMM Reporting
Social Media
• Social Insight
Monitoring
Campaign
Monitoring

10. • Creative
• Word of Mouth Campaign Monitoring
Social • Channel Planning
Insight • Campaign Monitoring
HIGH
Advocacy
2
Success
Communicate Success Lots of positive buzz
Advocacy – Positive - Negative
1 Communicate
Positive buzz, can we capitalise and spread the word?
Buzz Revise & adapt
- - 0 1 2 Low levels of activity, negative or limited advocacy –
2 1 revise strategy or campaign to re-energise
- Crisis Crisis
Revise 1 High levels of negative buzz
& adapt Understand issue, take action (see later slide)
-
2 HIGH
Intensity of Buzz
Conversation & Commentary

11. To find out how we can help you with your social media monitoring
needs, contact our international sales team:
United Kingdom Luke.Moore@alterian.com
United States Amanda.Devito@alterian.com
Europe Christoph.Cuquemel@alterian.com
Europe Paul.Kloet@alterian.com
APAC Daniel.Lodge@alterian.com
Emerging Markets Jonathon.Solomons@alterian.com
UK/EU: +44 (0) 117 970 3200 | NA: +1 312 704 1700 | Asia/Pac: +61 (2) 9968 2449
Web: www.alterian.com | Blog: www.engagingtimes.com | Twitter: Alterian_plc
Slideshare: Alterian | YouTube: engagingtimeslive | Facebook: The Real Alterian