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Mktg Strats Tyre Industry

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THE TYRE MANUFACTURING INDUSTRY
PRESENTED BY: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Five forces model
A 2 tier Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Players
Major Sales Segment
Intensity of Rivalry : High ,[object Object]
BARGAINING POWER OF SUPPLIERS - High
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Demand for Tyres
Bargaining Power of Buyers ,[object Object],[object Object],[object Object],[object Object]
THREAT OF POTENTIAL ENTRANTS ,[object Object]
ENTRY BARRIERS ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
THREAT OF SUBSTITUTES ,[object Object],[object Object],[object Object]
Porter’s Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

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