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Social Media-What Why How Where & When (compilation)

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Social Media-What Why How Where & When (compilation)

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Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.

The questions I have to answer here are:

1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?

These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....

Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.

The questions I have to answer here are:

1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?

These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....

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Social Media-What Why How Where & When (compilation)

  1. 1. Where?? Why??? What ?? ‘Social Media’ How? When?? Khushbu Pandya Lecturer by Profession & Social Media Passionate
  2. 2. 1752 1916 1930’s 1970 2010 First newspaper Radio TV Computer published
  3. 3. What is Social Media?
  4. 4. The old communication model was a monologue.
  5. 5. The average person is exposed to 3000 advertising messages/day
  6. 6. The new communication model is a dialogue.
  7. 7. So, What can be the simplest definition of Social Media? People using tools (like blogs and video) & sites (like and Flickr) to share content and have conversations online.
  8. 8. Why should we care
  9. 9. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
  10. 10. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL
  11. 11. But how do we get started?
  12. 12. 1.
  13. 13. This is a screen shot of my Hoot Suite Dashboard, where all the social media profiles can be managed, administered & monitored from a single place.
  14. 14. 2. Engage -Benjamin Franklin He knew that people did not want to be lectured. Rather, they need to be engaged & included in the conversation.
  15. 15. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  16. 16. BUT, Maintain Balance
  17. 17. 3. Give generously
  18. 18. social > media Share some stuff. SM is More about Sociology & Less about Technology
  19. 19. 4. Have a strategy
  20. 20. 5. Measure results
  21. 21. www.google.com/analytics
  22. 22. Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Lexicon measures ‘buzz’ and Pulse Data reports the interests of Standard Impression, Clicks, sentiment on Facebook your fans Video Plays
  23. 23. Measuring your audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
  24. 24. Paid for analysis Level 1 Level 2 Level 3
  25. 25. Questions so far
  26. 26. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
  27. 27. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  28. 28. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  29. 29. 13 HOURS The amount of video uploaded to YouTube every minute. Picture from www.pujoproductions.net
  30. 30. 100,000,000 The number of YouTube videos viewed per day
  31. 31. 412.3 YEARS The length of time it would take to view every YouTube video Photo by www.redbubble.com
  32. 32. 83% have watched video clips
  33. 33. Tom Dixon Will it Blend Video http://www.blendtec.com/willitblend/
  34. 34. Using YouTube for business 10 great ideas!
  35. 35. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  36. 36. 57% have joined a social network
  37. 37. Over 47 million members In over 200 countries around the world A new member joins LinkedIn approximately every second
  38. 38. Photo’s Events Video Comments Groups Messages Pages Applications
  39. 39. UK continues to add new users Facebook adds 1m new accounts every 4-6 weeks approx 18m *Source: Facebook internal data, Sep 2008 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
  40. 40. A major reach vehicle in the UK More people using Facebook than most traditional media 1.3m UK circulation, 733,000 London 2m viewers (BARB (ABC Feb 2009) Feb 2009) 11.4m Viewers 547,000 circulation (BARB Feb 2008) (ABC Feb 2009) 18m Active Users (8.5m daily) 6.9m Listeners 3.2m daily (RAJAR Q4 2008) 7m weekly viewers readers (BARB Dec 2008) (ABC Feb 2009)
  41. 41. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  42. 42. 3,600,000,000 The number of photos archived on Flickr.com - June 2009
  43. 43. 55% have uploaded photos
  44. 44. Using Flickr for business Another 10 great ideas!
  45. 45. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  46. 46. 200,000,000 blogs
  47. 47. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
  48. 48. 36% think more positively about companies that have blogs
  49. 49. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  50. 50. 29 million users 1,300% year on year growth Photo by twittermania.net
  51. 51. Who I follow…
  52. 52. Some things to do
  53. 53. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
  54. 54. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
  55. 55. IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP
  56. 56. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
  57. 57. NEVER FORGET THE BASIC RULES
  58. 58. RULE #1: LISTEN
  59. 59. RULE #2. ENGAGE
  60. 60. RULE #3 : BE GENEROUS
  61. 61. RULE #4 : HAVE A STRATEGY
  62. 62. HOPE IS NOT A STRATEGY. Photo by Utne.com
  63. 63. • Audience • Engagement • Loyalty • Influence • Action RULE #5 : MEASURE
  64. 64. Khushbu Pandya :) Lets Stay Connected ! mail.khushbupandya@yahoo.com www.facebook.com/khushbu.pandya www.twitter.com/KhushiRocks_SM http://konnectpeople.wordpress.com http://in.linkedin.com/khushbupandya http://pinterest.com/khushbupandya If you have similar interests like Me, You will Love to visit my Facebook Page KONVOPHILIA http://www.facebook.com/Konvophilia  Thank You 

Notas del editor

  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating

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