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Selling VoIP to SMBs Latest Market Research VON.x San Jose 2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Savatar Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH OVERVIEW ,[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
END USER RESEARCH NON VOIP DEPLOYED ,[object Object]
How Familiar are you with VoIP? Awareness Moves from Low to Medium
How Interested are you in VoIP? Interest Increases
When you think of the term VoIP, with which phrase do you most identify?
How would you expect a VoIP system to compare to your current system? < 100 Employees
Whom do you think of as a business VoIP provider? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whom do you think of as a business VoIP provider?
How important is each of the following in deciding to change to a new phone system? (< 100 employees)
END USER RESEARCH VOIP DEPLOYED ,[object Object]
Measured VoIP Adoption over Time
From whom did you purchase your VoIP system?
How important were each of the following in your decision to switch? (< 100)
Since installing your VoIP system, what new features are most important to your company? (< 100)
How does your VoIP service compare to your old service? (< 100)
Would you recommend VoIP service to your business peers? Not Recommend Recommend Highly Recommend
FIXED MOBILE CONVERGENCE ,[object Object]
FMC Baseline Definition ,[object Object],[object Object],[object Object],[object Object],[object Object]
FMC Interest
COMPETITIVE ANALYSIS ,[object Object]
Competitive Product Set Vendor Product ADTRAN NetVanta – Premises AT&T Voice DNA – Hosted AT&T Nortel BCM – Premises AT&T TDM Centrex AT&T IP Flex Reach - Trunking Bandwidth.com Business VoIP – Hosted Cbeyond BeyondVoice – Trunking Covad ClearEdge Pro - Hosted Cox TDM Business Voice EMBARQ Nortel BCM – Premises EMBARQ TDM Centrex
Competitive Product Set Vendor Product Optimum Lightpath TDM Internet and Voice Paetec Dynamic IP – Trunking Qwest OneFlex – Hosted Sprint IP VC – Hosted TWC TDM Business Voice Verizon Omni PCX – Premises Verizon HIPC – Hosted Verizon TDM Centrex Verizon TDM PRI XO IP Office – Premises XO XOptions – Trunking
Total Cost of Ownership + +
TCO – AT&T Voice DNA – 75 Employees TCO = $152,316 or ~ $45 per employee per month What does the customer need to pay up front?  Phones - $11,804 H/W - $13,591 Install - $6,762 Total - $32,157 What does the customer pay each month for voice and data? 2 T-1s - $854 Service - $2,434 Auto Att - $50 Total - $3,338 X 36 m =$120,159 What does the customer pay each year? None
TCO/Employee/Month – 75 Stations Monthly Cost for Voice & Data per Employee $ 20 $ 40 $ 60 $ 80 $ 100 $ 120 $ 140 Feature Richness Low High Premises Based VoIP $43-80 Trunking $14-20 Range of Reported Spending $20-100
TCO/Employee/Month – 75 Employees
Savatar Research Subscriptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information: Mick Ahearn,  VP Business Development [email_address] +1-617-670-4315
Q & A ,[object Object]

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Macario John

  • 1. Selling VoIP to SMBs Latest Market Research VON.x San Jose 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. How Familiar are you with VoIP? Awareness Moves from Low to Medium
  • 9. How Interested are you in VoIP? Interest Increases
  • 10. When you think of the term VoIP, with which phrase do you most identify?
  • 11. How would you expect a VoIP system to compare to your current system? < 100 Employees
  • 12.
  • 13. Whom do you think of as a business VoIP provider?
  • 14. How important is each of the following in deciding to change to a new phone system? (< 100 employees)
  • 15.
  • 17. From whom did you purchase your VoIP system?
  • 18. How important were each of the following in your decision to switch? (< 100)
  • 19. Since installing your VoIP system, what new features are most important to your company? (< 100)
  • 20. How does your VoIP service compare to your old service? (< 100)
  • 21. Would you recommend VoIP service to your business peers? Not Recommend Recommend Highly Recommend
  • 22.
  • 23.
  • 25.
  • 26. Competitive Product Set Vendor Product ADTRAN NetVanta – Premises AT&T Voice DNA – Hosted AT&T Nortel BCM – Premises AT&T TDM Centrex AT&T IP Flex Reach - Trunking Bandwidth.com Business VoIP – Hosted Cbeyond BeyondVoice – Trunking Covad ClearEdge Pro - Hosted Cox TDM Business Voice EMBARQ Nortel BCM – Premises EMBARQ TDM Centrex
  • 27. Competitive Product Set Vendor Product Optimum Lightpath TDM Internet and Voice Paetec Dynamic IP – Trunking Qwest OneFlex – Hosted Sprint IP VC – Hosted TWC TDM Business Voice Verizon Omni PCX – Premises Verizon HIPC – Hosted Verizon TDM Centrex Verizon TDM PRI XO IP Office – Premises XO XOptions – Trunking
  • 28. Total Cost of Ownership + +
  • 29. TCO – AT&T Voice DNA – 75 Employees TCO = $152,316 or ~ $45 per employee per month What does the customer need to pay up front? Phones - $11,804 H/W - $13,591 Install - $6,762 Total - $32,157 What does the customer pay each month for voice and data? 2 T-1s - $854 Service - $2,434 Auto Att - $50 Total - $3,338 X 36 m =$120,159 What does the customer pay each year? None
  • 30. TCO/Employee/Month – 75 Stations Monthly Cost for Voice & Data per Employee $ 20 $ 40 $ 60 $ 80 $ 100 $ 120 $ 140 Feature Richness Low High Premises Based VoIP $43-80 Trunking $14-20 Range of Reported Spending $20-100
  • 32.
  • 33. For more information: Mick Ahearn, VP Business Development [email_address] +1-617-670-4315
  • 34.