my 2 cents on client agency relationships, this deck was designed for Brand Mantra 2010.

1. The
Relationship
Game

2. The client / agency
relationship is like a
MARRIAGE

3. The foundation of a good
MARRIAGE is...

4. LOVE...

5. TRUST...

6. COMPROMISE...

7. That’s cool... But fact is
today 50% of marriages
end in divorce

8. The average agency client
relationship lasts 3 years...
Down from 12 ten years ago.

9. So, its not so much the
falling-in-love but the
staying-in-love bit that
counts...

10. So, here’s what’s worked
for me over the years...

11. Realizing that
chemistry comes in two
sku’s ‘instant’ &
‘nurtured’

12. Acknowledging that
respect is a two way
street

13. Being passionate
about everything

14. Trusting each
other to do their
job

15. Telling the other
person what they
need to hear, not
what they want to
hear...

16. Being
accountable

17. Being big enough
to admit to your
mistakes

18. Learning not to
assume
anything

19. Being able to
laugh at
myself...

20. Learning to
Love...

21. Love is patient
and kind...…

22. Love does not envy, it
does not boast, it is not
proud...

23. Love is not rude, self
seeking or easily
angered...

24. It keeps no record
of wrongs...

25. It protects, trusts,
hopes and
preserves...

26. Love never
fails.

27. Alyna Haji Omar
GM/CD
RESPONSE MARKETING
SRI LANKA
alyna@response.lk
Picture credit – Natalie Dee
Google images