1. PERSONAL BRAND EXPLORATION
Alyssa Tong
Project & Portfolio I: Week 3
May 24, 2019

2. Alyssa Tong was born in Anaheim , California but
moved to Clearwater, Florida when she was
about five years old. She always had an interest
and passion for the business aspect world.
Alyssa enjoyed using social media platforms as
they are great ways to promote your brand. That
is when Alyssa joined Full Sail University and
enrolled in the Internet Marketing program,
where she is focusing on developing and
learning different marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Marketing Director
• Business Development Manger
Hero Archetype - inspiring others by
sharing challenges that I have
overcome.Using my knowledge I
can show people the ropes on how
to maintain their social media and
keep them motivated and inspired.
Internet Marketing for Popular Social Media Platforms

4. • DEMOGRAPHICS: 75% Female,
22-35 years old, Predominately
White and Asian, Single, College
Educated, Located in the United
States.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, likes fashion,
family-oriented, enjoys
photography, volunteers in
tutoring.
• IDEAL AUDIENCE MEMBERS:
Adam Mosseri, Head of Instagram,
Leah Marie, Social Media
Manager, Eric Wi, Product
Manager
Recruiters & Hiring Managers at Instagram
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Instagram.
‣I will promote my brand awareness through
social media platforms by creating content and
connecting with other users, which will
eventually increase the number of follows by at
least 15% by December 31, 2020.
Mid Term: (2025)
• Get promoted to an marketing manger or marketing
coordinator at Instagram.
‣Lead and create an successful marketing
campaign for Instagram by December 31,
2025.
Long Term: (2040)
• Open up my own successful marketing company.
‣Produce and complete marketing campaigns
for at least 10 different companies by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 90%
Content Marketing 70%
Time Management 95%
Public Speaking 60%
SOFTHARD
CRM Software 5%
Adobe Software 10%
Microsoft Software 80%
Public Speaking 60%
SOFTHARD

7. What I can promise to my future employer and
clients is to complete and overcome any challenges
that come through my way. I will always show how I
am an reliable worker that is willing to help in any
given time. I believe it is very hard to find someone
who isn’t reliable now a days, and I want to prove to
people that I am just that. I want to help set goals
and make sure they are achieve within the deadline.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years of customer service at Panera
Bread, Amscot Financial, and SAFCO.
• 4 years of cash handling at Panera Bread
and Amscot Financial.
Education:
• Business Administration, A.S., St.
Petersburg College (2016)
• Internet Marketing, B.S., Full Sail University (Exp. 2020)
Awards:
• Microsoft Certified.

9. COMPETITION
Sarah Nance
Industry Experience:
• 8 years of marketing experience.
Education:
• Former student enrolled in Internet Marketing, B.S. at
Full Sail University of 2017.
• Associates in Visual Communication.
Leadership Experience:
• Has about 13 years of experience of being a manger.
Skills and Proficiencies:
• Digital Marketing - 35 endorsements
• Advertising - 25 endorsements
• Email Marketing - 20 endorsements
Alyssa Tong
Overall Online Presence:
• More than 500 connections, amateur headshot, banner
image has been edited, short about me summary, one
recommendation, URL has been customized.
• Grade: Good, 50 out of 100
Industry Experience:
• No industry experience.
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Has manger skills of 2 years at Amscot Financial.
Skills and Proficiencies:
• Microsoft Software - 0 endorsements
• Customer Service - 0 endorsements
• Time Management - 0 endorsements
Overall Online Presence:
• 1 connections banner image customized, no detailed
summaries throughout profile, no articles published,
URL customized
• Grade: Average, 35 out of 100

10. COMPETITION
Leah Marie
Industry Experience:
• ~11 months of marketing experience
at Instagram.
Education:
• Associates of Arts.
Noteworthy Experience:
• Has no education within internet marketing, but is
currently an Social Media Manger at Instagram for only
11 months.
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Creative Writing - 0 endorsements
• Sales - 0 endorsements
Alyssa Tong
Overall Online Presence:
• 6 connections, banner image not yet customized, social
media is linked, amateur headshot, detailed profile
summaries, no recommendations, URL not yet
customized,
• Grade: Good, 50 out of 100
Industry Experience:
• No industry experience.
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Has manger skills of 2 years at Amscot Financial.
Skills and Proficiencies:
• Microsoft Software - 0 endorsements
• Customer Service - 0 endorsements
• Time Management - 0 endorsements
Overall Online Presence:
• 1 connections banner image customized, no detailed
summaries throughout profile, no articles published,
URL customized
• Grade: Average, 35 out of 100

11. BRAND POSITION
I may not have any industry experience at the
moment but since my time at Full Sail, I have
been learning a lot of marketing tools. As to
my work ethic, I am a very loyal, determined
and hard-worker. You can always count on me
to get the job done.
ALYSSA TONG

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Content Marketing Conference
‣ April 16 - 19 | Boston, MA
• Social Media Marketing
‣ January 10-11 | Portsmouth, NH
• Digital Marketing Transformation
‣ February 4-5| Dallas, TX
Digital Marketing
• Primary Content: through instagram, I will consistently post at
least 3-4 times a day with photos and short videos about
different marketing techniques. I also would like to create
some kind of youtube channel that has more content detail.
• Primary Tools: Instagram - promote youtube channel video
through short snippets videos; LinkedIn - network with other
marketers and get them to be in my videos, and reach out to
people to check my channel out.
• Website: Full Sail digital portfolio site to showcase school
work; use blogs to showcase marketing strategies; also to
showcase all my social media accounts plus youtube channel.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15 yrs
of experience in the internet marketing industry;
someone who has success on promoting their personal
brand, May 2020
Formal Education
• Complete Internet Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• CRM Software - Lynda.com, Dec. 2019
• Adobe Connect Essential Training - Lynda.com, Oct.
2019
• WordPress 5 Essential Training - Lynda.com, June 2019
Soft Skills
• Public speaking Foundations- Lynda.com, May 2019
• Time management - Lynda.com, July. 2019
• Learning Office 365 - Lynda.com, Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Alyssa Tong
You know how the difficult it is to build your
personal brand? Well, what I do as an internet
marketer is help build your personal brand through
social media platforms and other marketing techniques to get viewers
attention sell an product or service. In fact, recently I helped an individual to
grow their social media pages to help sell an product and just after 2 weeks,
their product was sold out and they grown twice as many customers.
“

15. REFERENCES
Marie, L. (2019). Leah Marie LinkedIn Profile. Retrieved May 24,
2019, from https://www.linkedin.com/inleahmarie-457641181/
Nance, S. (2019). Sarah Nance LinkedIn Profile. Retrieved April
27, 2019, from https://www.linkedin.com/in/sarahnance00/
ONETOnLine.org. (2019). Summary Report for: 11-2021.00 -
Marketing Managers. Retrieved May 24 2019, from https://
www.onetonline.org/link/summary/11-2021.00
Instagram Career Site . (2019). Product Marketing Manager,
Media - IGTV and Live. Retrieved May 27, 2019, from https://
www.instagram.com/about/jobs/req/a1K2K000007Br82UAC/
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/communications-community-relations/
public-relations-manager-1955827
10times.com. (2019) Social Media Marketing Conference.
Retrieved May 28, 2019, from https://10times.com/social-
media-marketing-portsmouth
10times.com. (2019). Digital Marketing Transformation
Conference. Retrieved May 28, 2019, from https://
10times.com/digital-marketing-transformation
ContentMarketingConference.com. (2019). Content Marketing
Conference. Retrieved May 28, 2019, from https://
www.contentmarketingconference.com/