2.  Trade shows offer a cost effective way to get in
front of a lot of customers and prospects
 91% of respondents rank trade shows "extremely
extremely
useful”… this was higher than any other source,
including on-site visits from reps.
 Nearly half of the respondents had purchased
products or services at or because of a trade show.
 Trade shows work well in the following areas;
strengthening existing relationships, introduction of
new products, positioning and generating quality leads

3. According to a Tradeshow Week 2007 Survey of Exhibitors:
 Fewer shows are being attended by exhibitors, yet exhibiters are
spending more money overall on trade shows
 This might indicate that exhibitors are being smarter with their trade
show dollars as preparing for 1 or 2 large shows can generate significantly
more leads and be more cost effective than trying to fit in 10 shows with
lower attendees.
 Exhibitors are cutting out smaller less effective shows. Trade Show
organizers are focusing on larger more successful shows. 85% of trade show
exhibitors are increasing their trade show budgets for these larger shows
shows.
Report Summary:
Exhibitors are now concentrating on fewer historically
fewer,
successful shows, improving the company display booth,
attendee visual and audio presentation techniques.

4.  Rising costs and shrinking budgets are forcing exhibitors
to find value in other areas without losing exposure
 Forced to provide economic rationale for all expenditures…
alternatives to face-to-face meetings are gaining momentum
 Non traditional approaches can generate a high number
of qualified leads… virtual events often exceed traditional
physical shows in their efficiency and low cost per lead
 Traditional trade shows cost upwards of $10k for 3 days…
virtual events are scalable, reliable and includes cutting edge
rtua nts ar sca a , r a an nc u s cutt ng g
tools for staying in touch 24/7/365

5.  The PPAI EXPO… Las Vegas
 ASI Shows:
Orlando, Dallas, Las Vegas, New York & Chicago
 Promotions East… Atlantic City
The SAAC Show… Long Beach
Table Top & Roadshows…
ASI Advantages Roadshow, Mid America Showcase
g ,
NSA Showcase, Sage Showcase & Showtime
 ASI Stitches Roadshows
 35 to 50 Regional & Local shows (approximate)

6. Even reduced; show budgets are out of control!
5 Major Plus # of # Attendees Booth Cost Total Cost Show
Local/Roadshows Region Exhibitors (approximate) (10’ booth) (4x's booth) Expenditure
ASI Orlando South East 600 3,000 to 4,000 $2,079 $8,316 $8,316
PPAI EXPO National 1600+ 14,000+ $1,845 $7,380 $7,380
Promotions East North East 800 4000+ $1,650 $6,600 $6,600
ASI Chicago Central 600 3,000 to 4,000 $1,879 $7,516 $7,516
SAAC West 675 3000+ $1,095 $4,380 $4,380
Local/Roadshows (2) Regional 40 each 100’s $1,200 $4,800 $9,600
$43,792

7. eShow
A virtual trade show application
An interactive electronic sales tool designed t generate
A i t ti l t i l t ld i d to t
distributor interest, exposure and traffic throughout the year
eShow
Replicates the positive aspects of a physical event
With greater reach, lower cost, no travel/entertainment,
or drayage bills, and no valuable time away from the office

9. eShow Overview: Free to all 8L Media customers until 2010
 Choose from four unique booth designs (custom available)
 Full product or sales/marketing videos can be
p g
used to welcome visitors
 Dynamic product search tool, education center,
events calendar and complete statistics
 Scrolling product section with complete pricing
and descriptions; links to suppliers website,
eMail, FREE ePages, and sample/catalog ordering
 Excellent source for distributor lead generation…
all leads synchronize with your 8L Media Dashboard

11. eShow: Marketed through a variety of outlets
 Bi-weekly emails to our database of 75,000
promotional products distributors
 Free to all Distributors
 Ad on our eMail template will link to eShow website
will provide 8,000,000 impressions per month
 Monthly advertising pages in PPB magazine
 Major promotional products trade shows
 Links on the DistributorTalk website