Old Rebel Society pitch deck

Avril Shih-Ching Chang
Avril Shih-Ching ChangMarket Research & Brand Strategist en Nexus Global Youth Summit, NYU
1
Presented by Avril
Old Rebel Society
EMPOWER ● IDEA ● CONNECT
OLD REBELS
2
Our Mission: Provide equal entrepreneurial opportunities for people ages 55+
The unmet need: The untapped resource and the specific barriers
Business model: Virtual business incubator + Crowdfunding Platform
GTM strategy: We focus on “by seniors, for seniors”community building- bringing
aging entrepreneurs and supporters into one place
P&L projection: Business breaks even in the 2nd year and projects a net profit of
$142,705 in the 3rd year
If not them, who?
OLD REBE LS
3
Aging U.S. population and large group of prospective
entrepreneurs in ages 55+ cohort
intend to start a business
15% Ages 55+
(Source: Global Entrepreneurship
Monitor, United State Report
2011)
OLD REBE LS
25%
Older workers ages 55+ will account for
of the US workforce by 2020
(Source: Stanford Center on
Longevity, 2013)
4
The unmet need-
Lack of funding opportunities and lower technological
skills are major barriers facing older entrepreneurs
Less tech-
savvy
Financing
needs
Lack of
social
support
(Source: Senior Entrepreneurship
-The New normal)
OLD REBE LS
52% delay launching
ventures due to
financial insecurity; 47%
believe they cannot get
adequate financing
(Source: MetLife Foundation)
5
Targeting entrepreneurs ages 55+ who need help
with business planning and financing
13 M
Total available market
(Source: GEM+MetLife Foundation+SBA)
300 K
intend to start businesses
Need business training
Estimated serviceable market
1250 senior
entrepreneurs
Share of market in 3 years (0.4%)
OLD REBE LS
1/5 Need 100K+ financing
6
Our mission is to help older entrepreneurs get the support they
need to start the next chapter of life in a successful business
OLD REBE LS
EMPOWER ● IDEA ● CONNECT
Using the internet to bread senior entrepreneurship and
crowdfunding as an alternative financing
Strength
Threats
Opportunities
Weaknesses
S-O strategy W-O strategy
S-T strategy W-T strategy
• Technology and people
• Brand identity
• Boomers are frequent Internet
users
• Crowdfunding popularity
• Limited engagement
• Capital raising uncertainty
• Competition from free
resources
• Bias against ageism
• Leverage technology
and networking
• Screening process
• Promote senior
entrepreneurship
• Senior-oriented service
• Quality mentorship
• Assisted crowdfunding
• From idea to financing
• Startup community for
boomers
O LD R EBE LS
8
Old Rebel Society is the only virtual incubator combined
with crowdfunding built specifically for older entrepreneurs
Who do we
target?
How are we
different?
Entrepreneurs
ages 55+
The only ”for
seniors by
seniors”
What do we
promise?
Virtual incubator
Community
Crowdfunding
Why should you
believe us?
Helps you turn your
passion/idea into
viable business
What’s in it
for you?
A great career
in old age
OLD REBE LS
9
3 seasons a year- each business goes under 3 months
Incubation and 1 month crowdfunding
Screening Virtual business incubator Crowdfunding
Development Funding
Funding goal
reached
Idea Selection
OLD REBE LS
New business
proposal
3 months 1 month1 month
OLD REBEL S SOCIE TY About us Service Blog Contact us Old Rebel Log In
Your business journey starts here
Don’t let age stops you from anything
Find out more
Mentors Business
support
Virtual
Community
Crowdfunding
8-hour business
consulting
E-lectures &
business
planning
support
Online forum &
E-conference
Campaign
management
& marketing
11
A comprehensive entrepreneurial package at an average
incubator program fee and slightly higher commission fee
Targeting age 50+
Business mentorship
Business development
Access to business
networks
Access to financing
Encore business
advisor
$1500-3000
Crowd Supply
5-15% success fee
$1200
Target age 50+
Business mentorship
Business development
Access to business
networks
Crowdfunding assistance
Targeting 50+
Business mentorship
Business incubator
Crowdfunding assistance
10% success fee
OL D REB EL S SOC IE TY
12
Incubator operates on 20% of the fee
OLD REBE LS
Mentor hourly
rate $80
8 hours mentorship
$100x 8 hrs
($800)
$1200
Screening
Consultant
$200 per
screening project
13
We receive a 10% commission fee when we help a
business reach funding goal successfully
10%
90%
OLD REBE LS
14
Launch strategy- focus on awareness and relationship
building 4 months before launch
OLD REBE LS
Startup Grind
Feb 2018 Silicon Valley, CA
1000+
EVENTS
01
THOUGHT LEADERS
02
CONTEST
03
LAUNCH DAY
04Elizabeth Isele, CEO of GIEE
savvyseniorworks.com
10 entrepreneurs will be
chosen to participate in the
first incubator program for
free
Live webinar-
Guest speaker
Announcement of the
15
Three promotional seasons during the year, starting 2 months
before incubator and lasts until one month post-crowdfunding
OLD REBE LS
2 months
before
incubator
1 month
before
incubator
Incubation/
Pre-
crowdfunding
Crowdfunding
Post-
crowdfunding
Create
awareness
among
entrepreneurs
Solicit new
business
proposals
Create
awareness
among
supporters
Maximize/
solicit funding
Maintaining
relationship/
word-of-mouth
16
Awareness accounts for 67% of 1st year’s marketing budget
67%
14%
8%
Awareness
Acquisition
Retention
• Print ad
• Radio advertising
• Podcast
• Paid ad- Social media,
AARP
• SEM, Blog
• Email marketing
• Networking events
• Webinar hosting
• CRM
1st year
2nd year
3rd year
0 0.3 0.6 0.9 1.2
3-year total
marketing
budget:
$409,000
OLD REBE LS
17
Awareness building- AARP advertisement and podcast
OLD REBE LS
Regional: CA
Reach: 2 M
6 issues / yr
☒
☒
OLD REBELS
18
We are a young team with passion for senior empowerment.
We facilitate training and mobilize resources for entrepreneurs
Avril Chang
Founder
Crowdfunding campaign
management
Tommy Ho
Co-Founder
Mentor recruitment
Network development
Tzu Lin
Co-Founder
Incubator management,
senior psychology expert
OLD REBE LS
19
88% of revenue comes from crowdfunding success fee
New business
proposal
Business in
incubator
CF
success rate
Business
funded
INB sales
($1,200)
CF sales
(25K)
Year 1 300 30 30% 9 36,000 225,000
Year 2 450 45 35% 15 54,000 375,000
Year 3 600 60 40% 24 72,000 600,000
Key crowdfunding assumptions:
• Avg. amount raised: 250K
• commission per success: 10%
• success fee per business: 25K
OLD REBE LS
88%
12%Three Year revenue projection
Incubator 162,000
Crowdfunding 1,200,000
Total 1,362,000
10%
20
Payroll and marketing are the highest operation expense
Year1 % Year2 % Year3 %
Sales
1. Incubator (30/45/60) 36,000 14% 54,000 13% 72,000 11%
2. Crowdfunding (9/15/24) 225,000 86% 375,000 87% 600,000 89%
Gross profit $ 261,000 $ 429,000 $ 672,000
Expenses
Payroll (2/3/4) 108,000 26% 166,680 43% 240,000 49%
website 39,000 9% 26,400 7% 30,000 6%
office 10,800 3% 14,400 4% 18,000 4%
license 18,000 4% 18,000 5% 18,000 4%
legal&insurance 15,000 4% 15,000 4% 15,000 3%
Fixed cost 190,800 46% 240,480 60% 321,000 65%
Marketing 190,600 46% 105,600 27% 112,800 23%
Mentor (360/540/720 hrs) 28,800 6% 43,200 9% 57,600 10%
Screening consultant 6000 1% 9000 2% 12000 2%
Sec registration 261 0% 456 0% 695 0%
Variable cost 220,861 54% 151,056 39% 173,495 35%
Operation expense $ 411,661 $ 391,536 $ 511,295
Net Profit(Pre-tax) $ (150,661) $ 37,464 $ 177,505
21
If not now, when?
Our goal in 3 years: Train at least 135 entrepreneurs and help 48 businesses get
funding
The opportunity: Senior entrepreneurship is the silver lining
Sales projection: $1,362,000, 88% come from crowdfunding commission fee
P&L projection: Business breaks even in the beginning of 2nd year
Capital requirement: $174K for startup cost and to cover operating expenses for
a six-month period.
OLD REBE LS
1 de 21

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Old Rebel Society pitch deck

  • 1. 1 Presented by Avril Old Rebel Society EMPOWER ● IDEA ● CONNECT OLD REBELS
  • 2. 2 Our Mission: Provide equal entrepreneurial opportunities for people ages 55+ The unmet need: The untapped resource and the specific barriers Business model: Virtual business incubator + Crowdfunding Platform GTM strategy: We focus on “by seniors, for seniors”community building- bringing aging entrepreneurs and supporters into one place P&L projection: Business breaks even in the 2nd year and projects a net profit of $142,705 in the 3rd year If not them, who? OLD REBE LS
  • 3. 3 Aging U.S. population and large group of prospective entrepreneurs in ages 55+ cohort intend to start a business 15% Ages 55+ (Source: Global Entrepreneurship Monitor, United State Report 2011) OLD REBE LS 25% Older workers ages 55+ will account for of the US workforce by 2020 (Source: Stanford Center on Longevity, 2013)
  • 4. 4 The unmet need- Lack of funding opportunities and lower technological skills are major barriers facing older entrepreneurs Less tech- savvy Financing needs Lack of social support (Source: Senior Entrepreneurship -The New normal) OLD REBE LS 52% delay launching ventures due to financial insecurity; 47% believe they cannot get adequate financing (Source: MetLife Foundation)
  • 5. 5 Targeting entrepreneurs ages 55+ who need help with business planning and financing 13 M Total available market (Source: GEM+MetLife Foundation+SBA) 300 K intend to start businesses Need business training Estimated serviceable market 1250 senior entrepreneurs Share of market in 3 years (0.4%) OLD REBE LS 1/5 Need 100K+ financing
  • 6. 6 Our mission is to help older entrepreneurs get the support they need to start the next chapter of life in a successful business OLD REBE LS EMPOWER ● IDEA ● CONNECT
  • 7. Using the internet to bread senior entrepreneurship and crowdfunding as an alternative financing Strength Threats Opportunities Weaknesses S-O strategy W-O strategy S-T strategy W-T strategy • Technology and people • Brand identity • Boomers are frequent Internet users • Crowdfunding popularity • Limited engagement • Capital raising uncertainty • Competition from free resources • Bias against ageism • Leverage technology and networking • Screening process • Promote senior entrepreneurship • Senior-oriented service • Quality mentorship • Assisted crowdfunding • From idea to financing • Startup community for boomers O LD R EBE LS
  • 8. 8 Old Rebel Society is the only virtual incubator combined with crowdfunding built specifically for older entrepreneurs Who do we target? How are we different? Entrepreneurs ages 55+ The only ”for seniors by seniors” What do we promise? Virtual incubator Community Crowdfunding Why should you believe us? Helps you turn your passion/idea into viable business What’s in it for you? A great career in old age OLD REBE LS
  • 9. 9 3 seasons a year- each business goes under 3 months Incubation and 1 month crowdfunding Screening Virtual business incubator Crowdfunding Development Funding Funding goal reached Idea Selection OLD REBE LS New business proposal 3 months 1 month1 month
  • 10. OLD REBEL S SOCIE TY About us Service Blog Contact us Old Rebel Log In Your business journey starts here Don’t let age stops you from anything Find out more Mentors Business support Virtual Community Crowdfunding 8-hour business consulting E-lectures & business planning support Online forum & E-conference Campaign management & marketing
  • 11. 11 A comprehensive entrepreneurial package at an average incubator program fee and slightly higher commission fee Targeting age 50+ Business mentorship Business development Access to business networks Access to financing Encore business advisor $1500-3000 Crowd Supply 5-15% success fee $1200 Target age 50+ Business mentorship Business development Access to business networks Crowdfunding assistance Targeting 50+ Business mentorship Business incubator Crowdfunding assistance 10% success fee OL D REB EL S SOC IE TY
  • 12. 12 Incubator operates on 20% of the fee OLD REBE LS Mentor hourly rate $80 8 hours mentorship $100x 8 hrs ($800) $1200 Screening Consultant $200 per screening project
  • 13. 13 We receive a 10% commission fee when we help a business reach funding goal successfully 10% 90% OLD REBE LS
  • 14. 14 Launch strategy- focus on awareness and relationship building 4 months before launch OLD REBE LS Startup Grind Feb 2018 Silicon Valley, CA 1000+ EVENTS 01 THOUGHT LEADERS 02 CONTEST 03 LAUNCH DAY 04Elizabeth Isele, CEO of GIEE savvyseniorworks.com 10 entrepreneurs will be chosen to participate in the first incubator program for free Live webinar- Guest speaker Announcement of the
  • 15. 15 Three promotional seasons during the year, starting 2 months before incubator and lasts until one month post-crowdfunding OLD REBE LS 2 months before incubator 1 month before incubator Incubation/ Pre- crowdfunding Crowdfunding Post- crowdfunding Create awareness among entrepreneurs Solicit new business proposals Create awareness among supporters Maximize/ solicit funding Maintaining relationship/ word-of-mouth
  • 16. 16 Awareness accounts for 67% of 1st year’s marketing budget 67% 14% 8% Awareness Acquisition Retention • Print ad • Radio advertising • Podcast • Paid ad- Social media, AARP • SEM, Blog • Email marketing • Networking events • Webinar hosting • CRM 1st year 2nd year 3rd year 0 0.3 0.6 0.9 1.2 3-year total marketing budget: $409,000 OLD REBE LS
  • 17. 17 Awareness building- AARP advertisement and podcast OLD REBE LS Regional: CA Reach: 2 M 6 issues / yr ☒ ☒ OLD REBELS
  • 18. 18 We are a young team with passion for senior empowerment. We facilitate training and mobilize resources for entrepreneurs Avril Chang Founder Crowdfunding campaign management Tommy Ho Co-Founder Mentor recruitment Network development Tzu Lin Co-Founder Incubator management, senior psychology expert OLD REBE LS
  • 19. 19 88% of revenue comes from crowdfunding success fee New business proposal Business in incubator CF success rate Business funded INB sales ($1,200) CF sales (25K) Year 1 300 30 30% 9 36,000 225,000 Year 2 450 45 35% 15 54,000 375,000 Year 3 600 60 40% 24 72,000 600,000 Key crowdfunding assumptions: • Avg. amount raised: 250K • commission per success: 10% • success fee per business: 25K OLD REBE LS 88% 12%Three Year revenue projection Incubator 162,000 Crowdfunding 1,200,000 Total 1,362,000 10%
  • 20. 20 Payroll and marketing are the highest operation expense Year1 % Year2 % Year3 % Sales 1. Incubator (30/45/60) 36,000 14% 54,000 13% 72,000 11% 2. Crowdfunding (9/15/24) 225,000 86% 375,000 87% 600,000 89% Gross profit $ 261,000 $ 429,000 $ 672,000 Expenses Payroll (2/3/4) 108,000 26% 166,680 43% 240,000 49% website 39,000 9% 26,400 7% 30,000 6% office 10,800 3% 14,400 4% 18,000 4% license 18,000 4% 18,000 5% 18,000 4% legal&insurance 15,000 4% 15,000 4% 15,000 3% Fixed cost 190,800 46% 240,480 60% 321,000 65% Marketing 190,600 46% 105,600 27% 112,800 23% Mentor (360/540/720 hrs) 28,800 6% 43,200 9% 57,600 10% Screening consultant 6000 1% 9000 2% 12000 2% Sec registration 261 0% 456 0% 695 0% Variable cost 220,861 54% 151,056 39% 173,495 35% Operation expense $ 411,661 $ 391,536 $ 511,295 Net Profit(Pre-tax) $ (150,661) $ 37,464 $ 177,505
  • 21. 21 If not now, when? Our goal in 3 years: Train at least 135 entrepreneurs and help 48 businesses get funding The opportunity: Senior entrepreneurship is the silver lining Sales projection: $1,362,000, 88% come from crowdfunding commission fee P&L projection: Business breaks even in the beginning of 2nd year Capital requirement: $174K for startup cost and to cover operating expenses for a six-month period. OLD REBE LS