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Top 5 Beers Around the World Marketing Strategies

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amarjit38

Budweiser is the top American beer according to the document. It was first introduced in 1876 in the United States by Anheuser Busch. Budweiser targets 21 year olds and older who enjoy drinking beer occasionally or daily. It is known for its taste and satisfaction. Anheuser Busch positions Budweiser as uniquely "Beech Wood Aged" compared to competitors and promotes the brand through television, radio, sponsorships, and social campaigns.

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WORLDS TOP 5 BEERS
AMERICAN BEER
[object Object],[object Object],[object Object],[object Object],[object Object]
TARGETED CONSUMERS ,[object Object],[object Object],[object Object]
SUB BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURE Budweiser beer known for best tasting and most satisfying beer.
PRICING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING STRATEGY ,[object Object],[object Object],[object Object]
MARKETING & PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANNEL STRATEGY ,[object Object]

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