13. 1. Check your web shadow
2. Be the best/first source of information
about yourself
3. Understand your networks
4. Be present
5. Be useful
6. Have a public/private policy
7. You’re always on the record
8. Get a thicker skin
9. It’s not another world
24. “ 1. Inspire
participation
amongst the very
best
2. Connect these
creative minds
3. Share the results of
our efforts
4. Continue
development
5. Measure success.”
Coca-Cola, http://goo.gl/xtGCTz
!
image (cc) The Cognitive Media