1.
Agile Transition in Trouble?
Using the Kotter Change Model
as a Diagnostic Tool
Alistair McKinnell
www.valuablecode.com
@amckinnell
a.mckinnell@computer.org
August 11 at Agile 2011

2.
Leading Change:
Why Transformation Efforts Fail
John P. Kotter

3.
Leading Change:
Why Transformation Efforts Fail
John P. Kotter
70%

4.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Empowering Broad-Based Action
5. Communicating the Change Vision
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

5.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Broad-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

6.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Broad-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

7.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Broad-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

8.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Broad-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

9.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Broad-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

10.
Agile “Sweet” Spot
• Cross-functional team
• Co-located team
• Direct business connection
• Frequent releases
• Solid technical practice

11.
X

12.
X
Agile “Sweet” Spot
• Cross-functional team
• Co-located team
• Direct business connection
• Frequent releases
• Solid technical practice

13.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Communicating the Change Vision
5. Empowering Broad-Based Action
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

14.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

15.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

16.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

17.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

18.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

19.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

20.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

21.
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
and actions
6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
wins possible
7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
change vision
! Reinvigorating the process with new projects, themes, and
change agents

22.
XXXX What is the single
biggest error people make
when they try to change?

23.
1. Establishing a Sense of Urgency
2. Creating the Guiding Coalition
3. Developing a Vision and Strategy
4. Empowering Broad-Based Action
5. Communicating the Change Vision
6. Generating Short-Term Wins
7. Consolidating Gains and Producing More Change
8. Anchoring New Approaches in the Culture

24.
75%
XXXXXXXXX of a
company’s management
is honestly convinced
that business-as-usual
is totally unacceptable

25.
Value Stream
Mapping

26.
Value Stream
Mapping
1. Establishing a Sense of Urgency
! Examining the market and competitive realities
! Identifying and discussing crises, potential crises, or
major opportunities
2. Creating the Guiding Coalition
! Putting together a group with enough power to lead
! Getting the group to work together like a team

27.
http://www.flickr.com/photos/35034353164@N01/204035414/
http://www.flickr.com/photos/34155473@N07/4132364078/
http://www.flickr.com/photos/35034353164@N01/204035414/
http://www.flickr.com/photos/51065206@N00/4728435040/
http://www.flickr.com/photos/98631670@N00/2328922730/
http://www.flickr.com/photos/9080018@N07/3840603609/
http://www.flickr.com/photos/8512982@N05/1574483850/