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20 de Mar de 2023•0 recomendaciones•3 vistas

20 de Mar de 2023•0 recomendaciones•3 vistas

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1. The leading brewery on the West Coast (labeled A ) has hired an OR analyst to analyze its market position. It is particularly concerned about its major competitor (labeled B ). The analyst believes that brand switching can be modeled as a Markov chain using three states, with states A and B representing customers drinking beer produced from the aforementioned breweries and state C representing all other brands. Data are taken monthly, and the analyst has constructed the following (one-step) transition matrix from past data. (a) What are the steady-state market shares for the two major breweries? (b) What is the probability that a current beer A customer will be purchasing beer B in 3 months? (c) What is the probability that a current beer B customer will be purchasing beer A in 3 months? (d) Assume brewery A estimates its monthly profit per customer at $14, and its potential customer base as 500,000 strong. What is the average monthly profit for brewery A?.

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- 1. 1. The leading brewery on the West Coast (labeled A ) has hired an OR analyst to analyze its market position. It is particularly concerned about its major competitor (labeled B ). The analyst believes that brand switching can be modeled as a Markov chain using three states, with states A and B representing customers drinking beer produced from the aforementioned breweries and state C representing all other brands. Data are taken monthly, and the analyst has constructed the following (one-step) transition matrix from past data. (a) What are the steady-state market shares for the two major breweries? (b) What is the probability that a current beer A customer will be purchasing beer B in 3 months? (c) What is the probability that a current beer B customer will be purchasing beer A in 3 months? (d) Assume brewery A estimates its monthly profit per customer at $14, and its potential customer base as 500,000 strong. What is the average monthly profit for brewery A?