Is Malaysia becoming Digital? A presentation for digital media consumption my Malaysians. Figures are awesome ..........

1. Is
becoming
?digital

2. Some Figures About Asia
Do you know
?
1.07
Billion
Internet
Users
78%
Internet Users
are under the
age of 45
Users account for
45%of the World’s
total internet users
623Million
people access
web via Mobile
1/3of world’s
social
networkers
are in Asia
Facebook has
254
Million
subscribers
in Asia 28%
34%
43%
0% 10% 20% 30% 40% 50%
Asia
World Average
Rest of the World
Internet Penetration in Asia
2.9Billion
Mobile users

3. The Digital Landscape
That was Asia
now come to the point

4. D
e
m
o
g
r
a
p
h
i
c
s
Million
Total Population
(2012 Est.)
29.17 17.72Million Internet
Users 61%
Penetration
(% population)
The internet user community is projected to grow to around
25 million by 2015;
70%of these users will be accessing
the web via a personal internet
connections.
Internet Users
spend nearly
hours
per week online20compared to 10.6
watching broadcast TV
(Source: Frost & Sullivan)
53%Malaysians
go online daily
Access tool
49%
42%

5. Education
4.25
23.28
42.68
26.59
3.2
Work Sectors
Manufacturing/Engineering/Construction
12.9(% of users)
(% of users)
IT/Internet/ComputerServices/Software
7.6
Malaysia’s Internet Users
Government(excludingeducation&health)
7.4
ProfessionalServices(Law,Accounting,Architect,etc.)
Education
FinancialServices
Retail
HealthCare/Medicine
Transport/Logistics/Distribution
Travel/Tourism/Leisureservices
7.1
6.6
5.05
4.2
3.4
2.9
2.1
Current Position
5.5
4.66
10.0
(% of users)
5.7
20.88
17.6

6. Why Malaysia's Internet Users Go Online
(% of users)
19.1
20.88
25.66
27.13
31.52
33.11
34.7
39.09
49.87
50.00
51.46
53.32
54.78
55.72
59.17
60.37
0 10 20 30 40 50 60 70
Meet New People
Play Games
Share Content
Share Opinion
Find Films/TV Shows
Find Music
Entertainment
Promote Products/Services
Networking for Work
Research Products to Buy
Stay in Touch with Friends
To get Inspired/get Ideas
Education
Stay upto date with News/Events
Research How to do Things
Research for Work
User Behavior
Motivations

7. What Malaysia's Internet Users Do Online
(% of users)
User Behavior
Activities
17.95
21.54
27.66
37.37
40.29
40.96
45.88
46.74
52.66
65.16
65.29
66.36
68.62
79.92
0 10 20 30 40 50 60 70 80 90
Use Micro Blogging Services
Make a Phone Call Online/VOIP
Write own Blog
Upload Video Online
Purchase Products Online
Use Online Office Applications
Use Instant Messenger
Post a Comment
Review Product/Services Online
Upload Photos Online
Use Webmail
Use Internet Banking
Manage Social Network Profile
Watch Videoclips

8. Malaysia's Top 10 Local Websites
(millions of visits)
Online
Advertising
1.16
1.32
1.34
1.69
1.77
1.83
1.99
2.13
2.2
4.91
0 1 2 3 4 5 6
airasia.com
lelong.com.my
utusan.com.my
lowyet.net
hmetro.com.my
malaysiakini.com
maybank2u.com.my
mylaunchpad.com.my
thestar.com.my
mudah.my

9. Malaysia's Top Global Websites
(millions of visits)
Online
Advertising
2.15
2.4
3.05
3.51
3.74
6.32
8.43
10.3
10.94
0 2 4 6 8 10 12
VEVO
CBS Interactive
Media Prima Group
Wikimedia Foundation
Federated Media Publishing
Microsoft Sites
Yahoo! Sites
Facebook
Google Sites

10. E
c
o
m
m
e
r
c
e
Million
online retail
sale in 2011
US$275 US$ 2,000
Malaysians spend
an average
Malaysia’s local e-commerce market is expected to grow
at the rate of
10%
Leading online retailers
Amazon & Dell
21%
(Source: Mckinsey & Company)
market share
each
between 2011 - 2015
online a
Year
4.52
6.92
7.05
9.04
9.44
9.57
10.64
11.97
12.23
12.77
12.9
18.75
19.81
0 5 10 15 20 25
Broadband/Hi-Speed Internet
Mobile Phone
Music
Holiday (Abroad)
Films
Personal Items
Shoes
A Gift
Books
Healthcare
Holiday (Local)
Clothes
Travel
What Malaysia's Internet Users Buy Online
% of users

11. N
e
t
w
o
r
k
s
Billion
times every
month14
80%Malaysians stream
Or
download videos
each month
Social media is responsible for one-third the web
traffic in Malaysia.
Social
Internet users in Malaysia
view social network
sites
shared each week on Facebook.
3.5 Billion
Pieces of content
(web links, news stories, blog posts, etc.)
1
1.8
9.3
13.58
0 5 10 15
LinkedIn
Twitter
You Tube
Facebook
Top Social Networking Sites
Millions of users

12. Figures are awesome …
is growing
digitally

13. Complied & Designed by:
Amir Almas
amir.almas@gmail.com | Skype Id: amir.almas
Credits & Sources
Character by vectorcharacters
The main source of facts & figures are
contributed by Asia Digital Marketing
Associations (ADMA) Yearbook 2012
Other sources: Internet World Stats
GroupM
Comscore Media Matrix
Mobithinking
Emarketer
MCMC
SKMM
Global Webindex wave 6
Socialbakers