Attention, Relevance, Confidence, and Satisfaction.

2. ARCS ARCS
Management Series
ARCS ARCS

3. ARCS ARCS
Inspiration from
Management article
Management article
ARCS ARCS

4. ARCS ARCS
A Learner model
John Keller
John Keller
in 1983.
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5. ARCS ARCS
Opportunities to help others learn
come up all of the time in the
come up all of the time in the
workplace.
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6. ARCS ARCS
When you help a staff member deal
with an angry customer, you have an
with an angry customer you have an
opportunity to help her learn.
ARCS ARCS

7. ARCS ARCS
When a team member comes to you
frustrated by a recent change in a work
system, you have an opportunity to help him
system you have an opportunity to help him
understand why the change was necessary.
ARCS ARCS

8. ARCS ARCS
Whether you regard this as 'training' or not, this kind
of learning doesn't just take place in formal
classrooms, seminars, or online courses. And you don't
have to be a trainer to want to help people learn new
h b hl ll
things, and better understand their roles within the
organization.
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9. ARCS ARCS
Many people, at many levels, train others at
some point ‐ and they have a role in creating
a learning environment that affects the way
a learning environment that affects the way
work is done, and how their teams are
taught new things.
ARCS ARCS

10. ARCS ARCS
So how can you help people learn
effectively within your company or
y y py
team?
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11. ARCS ARCS
There are many ways to do this, some of which
involve actual 'lessons.' However, the general
idea is to create an environment where people
are committed to learning, and in which they
are supported in their efforts.
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12. ARCS ARCS
Motivating People to Learn
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13. ARCS ARCS
People aren't always motivated to
learn.
learn
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Some simply don't want to change.
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15. ARCS ARCS
Others think that learning happens
naturally, and that it's an inevitable
t ll d th t it' i it bl
outcome of instruction.
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16. ARCS ARCS
Clearly that isn't always true, because
y
you can teach someone lots of skills, ,
and still not see that person actually
apply those skills.
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17. ARCS ARCS
That's why you need to motivate
people to learn and change.
ltl dh
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18. ARCS ARCS
A useful model for doing this is ARCS,
which stands for Attention, Relevance,
which stands for 'Attention Relevance
Confidence, and Satisfaction.'
ARCS ARCS

19. ARCS ARCS
This was developed by John Keller in 1983,
and it's been used and validated by teachers
y
and trainers across a wide range of learning
environments ‐ from universities to the
military.
y
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