1. By Luke Jarrat, Alina Pritchard, Ryan Marks & Amit
Nathwani

2. Web 2.0
• “Web 2.0 is the network as platform, spanning
all connected devices” Tim O’Reilly
• User does not have to be technically inept
• Content can be placed on multiple platforms
• No need to download programs, software etc.

3. Folksonomy
• It is a type of distributed classification system
• Individuals and groups create these systems
• Tags are added to items online by users

5. The History of Folksonomy
• Meta data was born in the late 1990s
• Delicious created in 2003
• Users were able to tag using key words
• Thomas Vander Wal created the term
Folksonomy.
• A hybrid of folk and taxonomy

6. Folk and Taxonomy
• Martin Lister defines taxonomy “a particular
classification scheme”
• Folk = common people
• Combined = social classification of social
matters

7. How people use tags
• All Social media use tags so it is widely
available
• Identify pictures
• Grouping a topic in one place

8. Hash Tagging (#)
• Twitter
• # allow users to get the information they
require
• @ tag people

10. Advantages of Tagging
• It defines the user
• People can see other people who are tagging the
same thing
• Browsing made easier
• Cost saving because tagging taps into an existing
base of information

11. Disadvantages of Tagging
• Could lead to miscommunication or false
presentation of data/identity
• You have a lack of control over how you’re
tagged
• Privacy issues that arise from tagging

12. How to improve tagging
• A subject has to be accepted before being
published
• Auto correct

13. Conclusion
• Folksonomy is a positive trait of web 2.0
• Represents progression
• Shows how unique people are
• There are some flaws, however