1. Presented by:
Amit Godiyal
Rajat Ghai
K.Dheeraj
Pulkit Sudan

2. 
 Mini
 Compact
Hatchback
Mid size cars
 Sedan
 Executive cars
 Premium cars
 Luxury cars
 Super luxury cars
Van
Utility vehicles
MUV/MPV
 SUV
 Convertibles
 Sports cars
 Super cars

3. WHAT IS A HATCHBACK CAR?

 Hatchback is a car containing a passenger cabin with an integrated cargo
space.
 The vehicle commonly has two rows of seats, with the rear seat able to
fold down to increase cargo space.
 Hatchback vehicles are functionally similar to station wagons (which are
intended to carry large volumes), but distinguished by a (much) smaller
load area.
 India's hatchback market can be broadly divided into three segments:
micro, mini and compact.

4. Hatchback Cars in India

 Hatchbacks are popular in India. The Maruti 800 was sold
over 2.5 million units since its launch in 1983.
 Since 2004, Maruti 800 has been overtaken by Maruti
Alto as the car with highest annual sales. In March 2009, Tata
Motors launched the Nano hatchback, the least expensive
road car in the world.

5. 
 Tata launched India's first compact car with the Indica in 1998. Maruti
Suzuki entered the segment with the Swift in 2005. Since then compact
cars have become one of the auto industry's most competitive and fastest
growing segments.
 Hyundai Motors India in 1998 became the first carmaker to seriously
challenge Maruti’s dominance by launching the Santro, which was a
runaway success and became the segment's no.1 seller within the year it
was launched. Maruti introduced the WagonR in response.

6. 
 Maruti Alto
 Maruti Swift
 Maruti 800
 Maruti WagonR
 Hyundai i20
 Hyundai i10
 Ford Figo

7.  Maruti Alto till day remains one of the best hatchbacks in
country. Maruti has done well with the car in terms of its
acceptability with consumers.
 Currently, Maruti Alto is available in four petrol and three CNG
models. It offers a decent mileage of 18-20kmpl. It consists of a
well performing 5-speed manual gearbox with an equally decent
engine suited for Indian roads.
Price: Rs 2.57-3.81 lakhs

8.  Maruti Swift has been one of the best performing hatchbacks since its
release in 2005. And in 2013, it continues to hold its niche as customers
flock to own the hatchback.
 The extremely liked hatchback is available in six variants such as Lxi,
Vxi, Zxi (Petrol), Ldi, Vdi and Zdi (diesel). Swift gives a mileage of
18.6kmpl (diesel) and 22.9kmpl (petrol).
Price: Rs 4.4-7.2 lakhs

9.  Maruti WagonR has always been the car of masses and in 2013,
with its revamped model, it continues to be the hatchback to
look out for.
 The hatchback is available with 1.1 litter F10D petrol engine
with 64bhp power capacity at 6,200 rpm and 84Nm torque at
3,5000 rpm torque. The upgraded version features K10B engine
which is BSIV spec. WagonR offers great mileage of 18.9kmpl.
Price: Rs 3.8 – 5.5 lakhs

10.  Hyundai i20 is available in 12 variants and comes in both petrol and
diesel versions. The hatchback features a 1.2 Kappa petrol engine with
Dual VTVT mechanism which is capable of churning 84PS peak
power.
 The diesel version comes with 1.4 litre CRDi diesel engine with six
speed manual transmission. Petrol variant is also available with
automatic transmission system and can deliver up to 100 PS power and
13.9kgm torque.
Price: Rs 4.73 lakhs-7 lakhs

11. 65.63%
34.33%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
yes no
Series1

12. 40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
maruti
suzuki
hyundai ford tata toyota others
Series1
Brand Image

13. Price Range considering
23%
36%
24%
17%
1-3 lakhs
3-5 lakhs
4-7 lakhs
Above 7 lakhs

14. Car engine

37%
50%
Car Engine
13%
petrol diesel
others

15. 16
14
12
10
8
6
4
2
0
price space fuel
economy
comfort brand name easy
handling
safety
features
engine
performance
stylish look durability
highly not a factor rarely sometimes others
Factors
influencing
buying of
hatchback
cars

16. Recent Updates

 Hyundai Grand i10 Wins an Award
 “INDIA CAR OF THE YEAR 2014”

17.  The study concludes that Maruti Suzuki is one of the most trusted brand and
customers are emotionally attached with Maruti Suzuki Brand. This is quite
evident that Maruti Suzuki is leading in its variety of ‘Hatchback’ cars.
 The hatchback cars are compact cars which do not require much space to be
parked unlike sedan or luxury.
 A hatchback, typically, represents the consumer choice in India, which is
influenced by factors like fuel efficiency, affordability and suitability to
conditions. In other words, hatchback cars are value for money.
 Nuclear Families are also another reason why people prefer hatchback cars
because it is pretty much comfortable for 4-5 people.

18. Recommendation

In order to either retain the existing customers or to gain new customers, the hatchback car
manufacturer should come up with new innovative ideas, stylish model, new car colors.
People are looking for hatchback cars with luxury features in it
Consumer are looking for stylish designed hatchback cars, new car colors.
 There were sizeable numbers of car customers, with clear preferences for diesel cars,
due to the ever increasing cost of petrol in the last few years. Manufacturers might
need to tackle this increasing need for diesel car customers and their preferences. It is
evidently acknowledging this fact that the focus of manufacturers to bring out diesel
version of their car models.
 Since, TV commercials on car models and brands, search in internet websites of the
manufacturer and visit to dealers / distributors were the prime sources where
customers gathered information on car models and brands, marketers might want to
focus on these factors to catch the attention of the intending future customers.