27. Biggest Facebook Fan Pages * Rank Facebook Fan Page Name Number of Facebook Fans 1 Michael Jackson 10mil 2 Barack Obama 6.8mil 3 Vin Diesel 6.5mil 4 Facebook 5.5mil 5 Megan Fox 5.0mil 6 Mafia Wars 4.8mil 7 R.I.P. Michael Jackson (We Miss You) 4.6mil 8 Pizza 4.6mil 9 I Love Sleep 4.6mil 10 Starbucks 4.6mil 11 Will Smith 4.5mil 12 Dr. House 4.4mil 13 I need a vacation 4.4mil 14 Lady Gaga 4.2mil 15 Coca Cola 4.1mil
Why would nike do this? No difference in running shoes between adidas, nike, reebok… create mindshare, get people to run more http://www.businessweek.com/magazine/content/08_46/b4108074443945.htm http://www.digitaloperative.com/blog/2008/nike-website-meets-facebook-connect/
Don’t have to be a major company 7.6 million views
Best Job in the World - Creating Awareness Rather than a traditional PR campaign, Hamilton Islands created a highly successful contest to raise awareness about the island as a tourist destination * Same amount of spend as a traditional marketing campaign, but far exceeded reach, as entertaining applications for island caretaker were shared by friends. * 300,000 people visited the site in the first hour, 34,000 people applied for the job, huge amount of publicity http://www.islandreefjob.com.au/about-the-best-job/ Create entertaining content, sharable, easily participate (voting, tagging, retweeting)
Whyd vitamin water choose to direct to fan page rather then website? Is a corporate website necessary anymore NE patriots Easier to update and maintain
How many people are fans of stuff on fb? Of celebs/musicians? Of brands? Why What are the biggest fb fan pages
Its like your buddy…
People don’t mind being sold to, you have to engage as well Want to be entertained and want deals
Once u become a fan, can push content forever
Is a corporate website necessary anymore?
Quick interlude… another campaign not run on a fan page, but shows a lot of the same qualities of a successful social media brand strategy Ikea Interactive / engaging Easy to participate Get something (win)
Looking for indian examples.. Hard to come by Fan page demonstrates a lot of the qualities of a successful page: New content – released prior to tv
Engagement Contests…
Engagement
Community Building / add value Sitorsquat
Sales
Best fb app campaign of all time
Spend more time on appvertisements
MJ funeral
Viral, reach
Brewing fight between yahoo/facebook – google/twitter to become your id for the net
This isn’t about a brand using for marketing… but highlights the importance of twitter
Mumbai attacks coming back to vt...
Public mentions – dangerous / but mostly good stuff
Reputation sucks a lot of people complain This guy just started answering one by one Real name / face Transparency Shows his personal blog
Helping people Giving deals Answering questions
One of the most popular indian twiterers Personal branding One on one talking to fans Talking about life
Self-promotion Having fun with it Sharing other people’s links Talkig to fans Nice usage
Mumbai attacks Thomas friedman compared twitter to mosques, a place for the moderates to organize
140labs.com Betaworks.com More funding for twitter based startups then twitter
7mil views Stock price dipped 10% (180mil) in the week after – is this related dunno…
Angry that pirated books were being sold
Respond back, bad move to compare india’s progress with pirated books … questioning motive
3mil Nice reaction Taking it to the source… respond in the right tone and right medium
