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Intro to Web Analytics Amit Klein March ’10 #isbsm www.amitklein.com twitter.com/amitklein
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Terms ,[object Object],[object Object],[object Object]
Google Analytics Demo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Tagging
But what about this? ,[object Object]
Omniture – The Cadillac ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Omniture – Dashboard
Omniture – Clickmap / Revenuemap
Omniture – Conversion Tracking
Omniture – Path Flow Analysis
Omniture – Twitter
Omniture – Facebook
Omniture – Facebook
Chartbeat – Real-time Monitoring
ClickTale ,[object Object],[object Object],[object Object]
Bit.ly
What metrics should you optimize?
Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insights
Improving Bounce Rate ,[object Object],[object Object]
How do you improve bounce rate?
Improving Bounce Rate ,[object Object],[object Object]
 
Improving Bounce Rate ,[object Object]
BBCAmericaShop.com
BBCAmericaShop.com
Optimizing Adwords Campaigns ,[object Object],[object Object],[object Object],[object Object]
ClickEquations
Developing Insights ,[object Object],[object Object],[object Object]
But what about non-ecommerce sites, what should you optimize?
CodeChef.com
CodeChef.com
Developing Insights ,[object Object],[object Object],[object Object]
Iterate and Test Constantly
Quick Example - RClub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A/B Testing
A/B Testing - A
A/B Testing – B
A/B Testing
Buckets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But… what works for one group might not work for the other
 
 
Conclusion
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object]
Next Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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ISBSM #4 - Intro to Web Analytics

Notas del editor

  1. How many have used google analytics? Any others?