10 Reasons Why Every CXO Must DO Personal Branding

1Copyright © 2013 Dr. Amit Nagpal All rights reserved.
10 Reasons Why Every CXO
Must Do Personal Branding
Dr Amit Nagpal, New Delhi
www.dramitnagpal.com

2Copyright © 2013 Dr. Amit Nagpal All rights reserved. 2
Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as a Personal Brand

Personal Branding, a new concept, can be very useful for both individuals
and organizations.
1) How personal branding benefits the organisation and individual
2) Thought Leadership and Personal Branding
3) Building Online & Offline personal brand
4) !0 reasons why CXOs must do Personal Branding.
5) Aligning personal brand with organisation brand
Description
Agenda

I- How Personal Branding
benefits the Organisation &
Individual?

Role of Perception & Perception Management
You may use state of the art technology but
how do I know?
Does your technology have a human touch?
Limitations of human mind
However good intentions we may have, people
look mainly at our presentations
0- How Personal Branding benefits the
Organisation & Individual?

How does organisation benefit?
 More revenues through branding of sales profesionals.
 Better relationships with vendors, government & other
stakeholders through improved perception of top
management & front end staff
 Every employeee is like a brick in the organisation and
organisation brand is only a sumtotal
 Employee brand gets aligned with organisation brand

Use Twitter to communicate thought leadership
 Thought leadership is becoming a compulsion in IT and other
high tech industries & Twitter is a great tool to communicate
thought leadership
Two approaches to Personal Branding
 Focus on I or self-promotion and branding as the primary
objective
 Focus on inspiring others through personal success stories
and personal brand as a by product. Over time, increase
focus on success stories of customers and how you helped /
mentored people

II-Thought Leadership & Personal
Branding

 3 steps to thought leadership-
Walk the Walk, Talk the Talk & Walk the Talk
(Formulate, Communicate & Demonstrate)
 Uncluttering the mind through Meditation & other tools
 Case study- Using Twitter
Thought Leadership

 Walk the Walk-Formulate
 Talk the Talk-Communicate
 Walk the Talk-Demonstrate
Client case study (success of Beta version etc)
Client Testimonials
3 Steps to Thought Leadership

 Be conscious of the energy you send into the Universe.
 Spirituality helps you connect with deeper self and
deep passion.
 Content on social media & offline presentations are
crucial for success and spirituality boosts our
creativity.
 It makes you focus on the goodness in others making
you a better collaborator
 Increase in consciousness means desire for personal
growth
Spirituality & Personal Branding

 It gives you a never ending energy with positivity flowing
from inside and outside
 You respect the divinity in all, so you automatically develop
a global mindset
 A genuinely spiritual person inspires trust with energy and
behavior
 Spirituality says we write our own destinies with our
thoughts & actions. Better get serious about each
thought, word & deed.
 Since the blame game is over, you will start a new
game, where you are the captain, the skipper, the woman
in charge.
Spirituality & Personal Branding

III-Building online and offline
personal brand

 Words carry energy and so do Images
 Personal branding is not personal bragging
Enlarge, Excel & Evolve-A personal branding philosophy
 Online and Offline branding
 Storytelling as a branding tool
 Role of mindful content, passionate engagement &
heartfelt collaboration
Building online and offline personal brand

ENERGY MATTERS

 You don’t build a personal brand. People do, when they
see excellence & have pride in associating with you.
 Great brands are built by sharing and caring.
 Fill the emotional and ego tanks of the other.
 Find the needs of your community members and then
looking for opportunities to collaborate.
 People believe it when someone else is appreciating you
and God comes to your rescue when someone else is
praying for you.
 Remember to talk passionately about others and humbly
about self.
 Constant and consistent communication is a must for
branding.
Personal Branding is not personal bragging

 Personal Branding is not a substitute for quality, but a tool to
communicate your quality as a person-your knowledge, skills and
attitude (KSA).
 A successful personal brand also demands complete commitment to
your profession. In simple words, “If there is a will, you will, if there is
half-will, you never will.”
 Every time something goes wrong, look within, give people a benefit
of doubt and stay focused on the positive side of people.
 Your friends/followers/connections must stay in love with you and
your core values to support you in your journey. You can continue to
offer value as a brand, only if your passion is deep and inexhaustible.
 Personal Branding is not about creating a larger than life image; it is
about aspiring to be as beautiful and large as life is.
 So Enlarge as a Human Being, Excel as a Social Media being and
Evolve as a Personal Brand
Personal Branding is not personal bragging

 Let the Personal Website & Blog be the foundation
 Choose the social media which suits your taste
 Be consistent and clear
 Social Media is a glasshouse
 Talk of ethics and positive emotions
 Walk the Talk
Online Branding

 Books & E-books
 Writing a column
 Speaking at conferences & workshops
 Addressing the mass media
 Clothing & Style
Offline Branding

 Why tell stories? (making stories and telling stories)
 Demonstrating our sincerity and passion
 Balance drama vs sincerity
 Inspire your customers to share stories
 Infographics-Visual Storytelling
The Art of Storytelling

Infographics-visual stories

Are you getting ready with your story? Not only the story should
inspire, but it must be told at the right time.
1) When the struggle has become a victory.
2) When audience has the maturity to understand.
3) When you have developed an emotional connect with the
audience.
4) When God has added enough drama to make it interesting.
Keep writing the incidents/anecdotes, compile your struggles
and successes, and,
When the Time is ripe, the Story appears!!!
When the Time is ripe, the Story appears!!!

 The great hero knows, which moment requires the drama, and
which moment requires perfect sincerity.
 Life may be a drama,
We may be playing a mere role.
Yet with some people you need no scripts,
Coz' the dialogues come straight from the soul!!
 Leaders must give a happy ending to the story. Even if it is, ''And
they struggled happily thereafter.''
 Sometimes the story does not need a villain. Life itself has
become a villain, a test, to bring out your best.
Thoughts on Storytelling

Enlarge
as a Human Being
Excel
Evolve
as a Personal Brand

Mega Successsful Personal Brand =
Mindful Content
+ Passionate Engagement
+ Heartfelt Collaboration
A Formula for Mega Success

IV 10 Reasons Why Every CXO
Must Do Personal Branding

 Personal branding improves the probability of the CXO
becoming a CEO.
 The CXOs of Marketing and Finance have an edge over other
functions in the race to become CEO, as promoters tend to be
biased towards them (because one function brings money and
the other saves money).
 CXOs heading the HR, Information, Operations and other
functions may naturally be left behind in this tough race.
Personal Branding can help them play on a level playing field.
The CEO Race

 Many westerners are joining Indian organizations due to
increase in MNCs and global work environment.
 Since westerners are using personal branding often, Indians
must also get familiar with personal branding to compete
successfully at a level playing field, with western colleagues.
Increasing westerners in the workforce

 Easy availability of global manpower including
qualified professionals.
 Creating a unique identity for yourself to separate
yourself from the crowd become essential.
Hyper-competition

 Many MNCs in USA are training their sales force to do personal
branding as it increases the sales revenues and the
salesperson’s standing in the market.
 MNCs do not oppose the personal branding efforts of their
employees and can be even supportive.
 Employees must also balance individual and organizational
interests in such cases. For example mentioning the company
website first and personal website below (on Linkedin profile) is
a healthy practice.
Increase of MNCs and global work practices

 Decreased job security due to increase in mergers, acquisitions
and layoffs
 To make oneself more secure and less vulnerable in such a
scenario, personal branding is a useful tool.
 It becomes important that you have a reputation and image
beyond your organization’s boundaries.
Decreased job security

 Eastern societies are also moving towards a culture of
individualism and people are more becoming more ambitious.
 Highly ambitious people must use personal branding tools to
help them achieve their ambitions.
Increasing individualism and ambitions

 Increased job hopping and changing definition of employee
loyalty
 One often hears in IT industry that a person who does not
change a job in 3 years is not capable and is not getting another
job.
 Organizations have also changed their expectations and do not
always expect long term loyalties.
 Having a strong personal brand increases your negotiating
power in the interview.
Changing definition of employee loyalty

 Sometimes sincere and loyal employees become victims of
office politics and are forced to leave organizations.
 Employees have become more assertive and want to ensure
that their personal interests are also taken care of.
More assertive employees

 In the age of digital and social media we live in, the young will
play more and more critical role in the top management.
 MNCs have a clear preference for the young blood and middle
aged CXOs may have more job insecurity.
The Young and even younger CEO

 Personal Branding makes you less vulnerable by improving your
job prospects and increasing your bargaining power.
 At the end of the day you can be more assertive and also more
secure.
Increasing instability in economies

V-Aligning personal brand with
organisation brand

 Communicating the same core values
 Organisational brand first
Communication leads to community, that is, to understanding, intimacy and mutual valuing.
- Rollo May
Aligning personal brand
with organisation brand

BE PRECISE

TRACK YOUR ACHIEVEMENTS

Measuring Online Influence
Klout, Kred & Peerindex

Deliver Excitement, Surprise & Delight on Social
Media (& offline too)
That's all 

Aggregate your achievements at one place to
give a powerful impression
Build the Brand of Others & They will build
yours

Enlarge
as a Human Being
Excel
Evolve
as a Personal Brand

www.dramitnagpal.com
Thank You

10 Reasons Why Every CXO Must DO Personal Branding

Recommended

Recommended

More Related Content

What's hot

What's hot (16)

Similar to 10 Reasons Why Every CXO Must DO Personal Branding

Similar to 10 Reasons Why Every CXO Must DO Personal Branding (20)

More from AL Services

More from AL Services (16)

Recently uploaded

Recently uploaded (20)

10 Reasons Why Every CXO Must DO Personal Branding