AMIT KUMAR is pursuing an MBA at a university where his guide is Mr. VIVEK ARYA. The document discusses HT Media Ltd, an Indian media company with holdings in print, electronic, and digital media. It owns several newspapers, magazines, and a radio station. The company has a vision of being a visionary organization and has a mission of courage, responsibility, empowerment, continuous self-renewal, and being people-centric. It discusses HT Media's various business segments and provides financial information about the company from 2009-2013. The document also discusses HT Media's paper recycling initiative called "Read.Renew.Recycle" and provides details about the scope, strategy, data collected, deals with

1. AMIT KUMAR
00211809912
MBA (SEM)
GUIDE
Mr. VIVEK ARYA

2. HT Media Ltd
1. HT Media Limited (BSE: 532662, NSE: HTMEDIA) is an Indian mass media company based in
Delhi, India.
2. It has holdings in print, electronic and digital media.
3. The Hindustan Times newspaper was formally inaugurated in 1924 by Mahatma Gandhi, the
Father of the nation. In 1927, it was reborn as Hindustan Times Ltd., a limited liability company.
4. The newspaper has a pro-congress leaning and it is edited and managed by Congress Rajya
Sabha M.P., Shobhana Bhartia.
5. The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of (37.67
lakhs), placing it as the second most widely read English newspaper in India after The Times of
India
6. Other sister publications of Hindustan Times are Mint (English business daily), Hindustan (Hindi
Daily), Nandan (monthly children's magazine) and Kadambani (monthly literary magazine). The
media group also owns a radio channel, Fever.
7. Hindustan Times is owned by the KK Birla branch of the Birla family.

3. Mission
•Courage
To encourage the ability that meets opposition with skill, competence and fortitude.
•Responsibility
Be accountable for results in line with the company’s objectives, strategies and values.
•Empowerment
Support our people and give them the freedom to perform and to provide our readers with information
to influence their environment.
•Continuous Self Renewal
Determination to constantly re-examine and re-invent ourselves for further innovation and creativity.
•People Centric
People are our greatest asset. We invest in them expect a lot and know that the rest will follow

4. VISION
HT Media strives to be a visionary organization and not an
organization with a vision. In our endeavor to have a shared
understanding, alignment and commitment, we have derived
our company’s vision that sets the course and empowers
people to take action

5. HT Media www.Hindustantimes.com

6. HT Businesses
Print -
English
Print Hindi Internet Radio Education
Event and Marketing
Solution
Partnerships

7. Print- English
HT Next
HT
HT Supplement
Mint
supplement
Mint
Brunch

8. Print Hindi
Nandan
Hindustan
Hindustan Jobs
Hindustan
Supplements
Kadambani

9. HT Internet
Desimartini.com

10. Radio
Fever 104 FM is available in Delhi (October ‘06), Mumbai (January ’07), Bangalore (March ‘07) and Kolkata
(January ‘08) with vibrant, youthful, creative and interactive programming! Fever 104 FM has lived up to the
promise of ‘Its all about the music’ in the true sense of the term.

11. Education
•HT Media has believed in strengthening and empowering future generations through various mediums,
• The organization has forayed into Education, a new vertical, as a part of strategic expansion and social
support plans – aiming to provide quality education to India’s youth.
•Products from Hindustan Times English portfolio like HT Edge, HT Next, HT Education, which are
targeted at the youth, have been well received.
•HT Campus.com focuses on the guiding students towards their preferred careers;
•HT Pace, an initiative to bring the newspaper to classrooms across the country, events such as Campus
Calling, Hum se Poocho, HT Horizons mission MBA, Hindustan Times Aspirations etc. have been very
successful in helping students make sound education and career choices.

12. Event and Marketing
Solutions
HT Event
The primary focus of HT Events is to create IPRs that will grow in size and scale over time - a primary
example being the Hindustan Times Leadership Summit. In a short time, HT Events has mounted
some large scale events like HT City Delhi Shopping Fest, Miss India Worldwide, HT Polo, HT I Love
Delhi and Mint HT Luxury Conference
HT Marketing Solutions
HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete
and effective connect with the target consumers.

13. Partnerships

14. Organizational Structure

15. Annual Reports of previous years
Particulars Denomination 2009-10 2010-11 2011-12 2012-13
Revenue Rs Lac 145,380 181,017 207,647 214,222
EBITDA Rs Lac 28,933 36,595 36,188 37,639
Net Profit Rs Lac 13,591 18,091 16,549 16,765
Net Worth Rs Lac 96,892 130,221 144,702 159,603

16. Paper Recycling
Paper recycling is the process of turning waste paper into new paper products.
There are three categories of paper that can be used as feedstock for making
recycled paper.
Mill broke
Pre-consumer waste
Post-consumer

18. Benefits of Paper
Recycling
Reduces greenhouse gas emissions that can contribute to climate change by avoiding
methane emissions and reducing energy required for a number of paper products.
Extends the fibre supply and contributes to carbon sequestration.
Saves considerable landfill space.
Reduces energy and water consumption.
Decreases the need for disposal (i.e., landfill or incineration which decreases the
amount of CO2 produced).

19. Objective of the Project
The objective of this project to study
“Read.Renew.Recycle” an initiative taken
HT Media ltd.

20. Marketing Research
Tools
QUALITATIVE
Generalized discussion with company Mentor.
Validating Questionnaire through Pilot Testing
QUANTITATIVE
Survey Method (primary data)
Internet (secondary data)

21. SCOPE
SCOPE OF WORK:
•To do the market research and pin down the relevant targets.
•To target the relevant subjects which comes under the scope of this project such as
RWA’s, Offices, Schools, Institutions.
•Designing the area map of each region, for a procedural approach towards the targets.
•To fix official meetings with the targets to explain them the purpose of the project and gain their
support towards it.
•Organizing events in schools with the purpose of spreading awareness towards recycling of the
papers.
•Preparing the paper consumption database of each area

22. Strategy
Cold calling on the numbers of RWA Presidents found on
Internet.
Visits to each society and try to meet presidents.
Brief introduction about the project and convince them to
support us.
Organizing cultural events in their respective society so that we
can reach the masses.

23. DATA

24. Awareness Among People
Little bit
Enough
Everything
Nothing

25. Targeted Customers
Customers
Schools
RWAs
Hospitals
Institutions
Offices

26. DEALS
13%
26%
31%
26%
0%
4%
SUPPORTED
SCHOOL
COLLEGES
OFFICES
RWA'S
HOTELS
HOSPITALS
17%
22%
28%
28%
0%
5%
FUTURE PICKUP
SCHOOL
COLLEGES
OFFICES
RWA'S
HOTELS
HOSPITALS

27. CONCLUSION
•The environmental initiative taken by Hindustan times is successful to a great extent.
•Schools, colleges, organizations, and hospitals, all are ready to support this noble cause.
•The main agenda of this project is to make HT a no.1 company to recycle paper and take India
to the top in paper recycling.
•40% of institutions (schools, colleges, hotels, hospitals and offices) are ready for future pickup
i.e. ready to give their paper scrap to the HT scrap vendors instead of local scrap vendors
•70% are ready for supporting this initiative.
•30% showed no interest in the project as they did not like the deal ( what benefits they will get
by associating with the project). This was because of less awareness among people about the
cause.

28. RECOMMENDATIONS
•Emotional approach for the environment.
•Should treat them like a family member of the Hindustan times.(Customer Relationship
Management)
•
•Providing new schemes to the household.(Gift voucher like food coupons).
•We can maintain their parks, and put the logo in some trees of this intiative.
•Giving education to the students, that how to save the environment.
•It should be more students focused, because students are those who can spread the maximum
of information.
•Providing Goodies (Calander, Penstand, Cap) to the student with the logo of “GO GREEN
INITIATIVE BY HT”.

29. REFERENCES
Books
Marketing Management – Philip Kotler
Marketing.Com
Magazines
Business Today
INTERNET REFERENCES
http://www.google.com
http://www.hindustantimes.com
http://en.wikipedia.org/wiki/Paper_recycling
http://www.devalt.org/newsletter/jun04/of_5.htm

30. Thank You