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Search Engine Optimization
Opportunities & Challenges..
Created by Amit Panchal
Search Engine Optimization
What is SEO?
• SEO is process to improve your website ranking in organic
search results for inc...
Keyword: Carpet Cleaning Atlanta
Organic & PPC Search Results
Search Engine Optimization
Why SEO?
• Free Advertising Platform and beneficial in long
term
• Study shows that 85% users w...
Search Engine Optimization
How Do Search Engine Work?
Indexing Process:
Search Engine Optimization
How Do Search Engine Work?
Searches:
Search Engine Optimization
Types of SEO
Search Engine Optimization
On Page Optimization
• Keywords Research
• Title & Meta Tags Optimization
• Important HTML Tags...
Search Engine Optimization
Off Page Optimization
• Directory Submission
• Local Listing
• Social Bookmarking
• Article Sub...
Search Engine Optimization
SEO Process
Search Engine Optimization
Few Reasons to Choose SEO as Your Career
• High demand for SEO services
• A LOT of people have ...
Search Engine Optimization
Some Ugly Aspects of SEO
• Dependent on search engines
• No fixed rules
• Rapid changes in rank...
Search Engine Optimization
SEO Job Categories / Designations
• Analytics
• Link Building
• Organic Search Engine Optimizat...
Questions ?
Let’s Be Social..
Thank You !
• Blog: www.amitpanchal.com
• Facebook: Facebook.com/amitpanchal
• Twitter: Twitter.com/amit...
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SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.

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Search Engine Optimization - Opportunities & Challenges..

  1. 1. Search Engine Optimization Opportunities & Challenges.. Created by Amit Panchal
  2. 2. Search Engine Optimization What is SEO? • SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.
  3. 3. Keyword: Carpet Cleaning Atlanta Organic & PPC Search Results
  4. 4. Search Engine Optimization Why SEO? • Free Advertising Platform and beneficial in long term • Study shows that 85% users worldwide used search engine • 72% users stop with the top 10 search results • 90% users stop with the top 30 search results
  5. 5. Search Engine Optimization How Do Search Engine Work? Indexing Process:
  6. 6. Search Engine Optimization How Do Search Engine Work? Searches:
  7. 7. Search Engine Optimization Types of SEO
  8. 8. Search Engine Optimization On Page Optimization • Keywords Research • Title & Meta Tags Optimization • Important HTML Tags (Heading Tags, Alt Tags, Image Title Tags) • Internal Linking • URL Optimization (web-development-services.html) • Image Optimization • Content Optimization
  9. 9. Search Engine Optimization Off Page Optimization • Directory Submission • Local Listing • Social Bookmarking • Article Submission • Press Release Submission • Blogging • Classified Submission • Document Sharing
  10. 10. Search Engine Optimization SEO Process
  11. 11. Search Engine Optimization Few Reasons to Choose SEO as Your Career • High demand for SEO services • A LOT of people have made a successful SEO career • Search Engine Optimizers make Good Money ! • Only Web–Designing MAY NOT be enough • Logical step ahead if you come from marketing or advertising • Lots of Learning • SEO is already recognized as a career
  12. 12. Search Engine Optimization Some Ugly Aspects of SEO • Dependent on search engines • No fixed rules • Rapid changes in rankings • SEO requires Patience • Black Hat SEO
  13. 13. Search Engine Optimization SEO Job Categories / Designations • Analytics • Link Building • Organic Search Engine Optimization • Social Media Analyst • Offline Marketing/Advertising • Reputation Management • Paid Search/PPC Management • Writing/Blogging
  14. 14. Questions ?
  15. 15. Let’s Be Social.. Thank You ! • Blog: www.amitpanchal.com • Facebook: Facebook.com/amitpanchal • Twitter: Twitter.com/amithpanchal • Linkedin: in.linkedin.com/in/amithpanchal
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SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.

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