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SEO Basics
by @AmitHPanchal
Search Engine Optimization
• SEO is process to improve your website
ranking in organic search results for increase
visibil...
How Search Engine Works?
• Indexing Process:
How Search Engine Works?
• Searches:
Types of SEO
On Page Optimization
• Keywords Research
• Title & Meta Tags Optimization
• Header Tags
• Alt Tags & Title Tags
• URL Opti...
On Page Optimization
• Keywords Research
– High Search Volume
– Low Competition
– Long Tail Keywords
• SEO
• SEO Company i...
On Page Optimization
• Title Tags
– 60 Characters
– Use Keyword Phrases (Buy Organic Honey)
– Unique Title for Each Page
On Page Optimization
• Title Tags
– Use Synonyms
On Page Optimization
• Title Tags
- Don’t Duplicate Title in H1 Tag
- Don’t Use Stop Words
- No Keyword Stuffing
On Page Optimization
• Meta Description
– 160 Characters
– Targeted Keywords
– Include Call-to-Action or Offer
– Mobile Nu...
On Page Optimization
• HTML Tags
– Heading Tags (H1 to H6)
– <h1>Main Heading</h1>
– <h2>Secondary Heading 1</h2>
– <h3>Su...
On Page Optimization
• Alt Tag
– <img src
="http://www.example.com/example.png"
alt="Diesel Long Term Gunner Sneakers">
On Page Optimization
• Image Title Tag
– <img src=”image path” alt=”keyword rich alt tag”
title=”keyword rich title tag”>
On Page Optimization
• URL Optimization
– Add Targeted Keywords in URLs
– Use Canonical URLs
– No Capital Letters
– Use Hy...
On Page Optimization
• Content Optimization
– Accurate Page Title
– Length of Content
– Interactions & Engagement
– Call t...
Off Page Optimization
• Influencer Outreaching
• Author Outreaching
• Broken Link Building
• Article Submission
• Local Li...
Off Page Optimization
• Influencer Outreaching
– Find Influencers & Create List of Your Industry
Experts.
Off Page Optimization
• Influencer Outreaching
– How to Find Influencers?
• FollowerWonk.com
• Klout.com
• AllTop.com
– Ho...
Off Page Optimization
• Author Outreaching
– Find Authors in Your Industry
– Ask Them to Include Blog Link
Off Page Optimization
• Broken Link Building
Broken Link Building
Off Page Optimization
• Article Submission
– Its Way to Promote Your Website & Links.
– Higher Ranking
– Multiple Links fr...
Off Page Optimization
• Local Listing
Off Page Optimization
• Benefits of Local Listing
– Its Free!
– Drive more traffic & new customers.
– High Search Engine R...
Off Page Optimization
• Guest Blogging
– Writing & Publishing an Article for Other Well-
Known Platform.
– To Earn Links f...
SEO Do’s
• Get Backlinks from Relevant Sites
• Use Keywords in Your Titles, Meta
Descriptions & Body Content
• Become a Gu...
SEO Don’ts
• Don’t Do Keywords Stuffing
• Don’t Use Hidden Text or Links
• Never Buy SEO Services From The ‘Offers’ You
Ge...
Benefits of SEO
• Increased Website Traffic
• Return on Investment
• Cost Effective
• Increased Website Usability
• Brand ...
Thanks!
SEO Basics for Entrepreneur
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The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.

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SEO Basics for Entrepreneur

  1. 1. SEO Basics by @AmitHPanchal
  2. 2. Search Engine Optimization • SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.
  3. 3. How Search Engine Works? • Indexing Process:
  4. 4. How Search Engine Works? • Searches:
  5. 5. Types of SEO
  6. 6. On Page Optimization • Keywords Research • Title & Meta Tags Optimization • Header Tags • Alt Tags & Title Tags • URL Optimization • Content Optimization
  7. 7. On Page Optimization • Keywords Research – High Search Volume – Low Competition – Long Tail Keywords • SEO • SEO Company in India – Select Primary & Secondary Keywords for Landing Page
  8. 8. On Page Optimization • Title Tags – 60 Characters – Use Keyword Phrases (Buy Organic Honey) – Unique Title for Each Page
  9. 9. On Page Optimization • Title Tags – Use Synonyms
  10. 10. On Page Optimization • Title Tags - Don’t Duplicate Title in H1 Tag - Don’t Use Stop Words - No Keyword Stuffing
  11. 11. On Page Optimization • Meta Description – 160 Characters – Targeted Keywords – Include Call-to-Action or Offer – Mobile Number
  12. 12. On Page Optimization • HTML Tags – Heading Tags (H1 to H6) – <h1>Main Heading</h1> – <h2>Secondary Heading 1</h2> – <h3>Sub-section of the secondary heading 1</h3> – <h2>Secondary Heading 2</h2> – <h3>Sub-section of the secondary heading 2</h3>
  13. 13. On Page Optimization • Alt Tag – <img src ="http://www.example.com/example.png" alt="Diesel Long Term Gunner Sneakers">
  14. 14. On Page Optimization • Image Title Tag – <img src=”image path” alt=”keyword rich alt tag” title=”keyword rich title tag”>
  15. 15. On Page Optimization • URL Optimization – Add Targeted Keywords in URLs – Use Canonical URLs – No Capital Letters – Use Hyphens
  16. 16. On Page Optimization • Content Optimization – Accurate Page Title – Length of Content – Interactions & Engagement – Call to Action
  17. 17. Off Page Optimization • Influencer Outreaching • Author Outreaching • Broken Link Building • Article Submission • Local Listing • Guest Blogging
  18. 18. Off Page Optimization • Influencer Outreaching – Find Influencers & Create List of Your Industry Experts.
  19. 19. Off Page Optimization • Influencer Outreaching – How to Find Influencers? • FollowerWonk.com • Klout.com • AllTop.com – How to engage with them? • Promote Their Content • Comment on Their Blog Posts
  20. 20. Off Page Optimization • Author Outreaching – Find Authors in Your Industry – Ask Them to Include Blog Link
  21. 21. Off Page Optimization • Broken Link Building
  22. 22. Broken Link Building
  23. 23. Off Page Optimization • Article Submission – Its Way to Promote Your Website & Links. – Higher Ranking – Multiple Links from the Same Article – Increase Referral Traffic
  24. 24. Off Page Optimization • Local Listing
  25. 25. Off Page Optimization • Benefits of Local Listing – Its Free! – Drive more traffic & new customers. – High Search Engine Results – Mobile Friendly – Include Special Offers & Coupons
  26. 26. Off Page Optimization • Guest Blogging – Writing & Publishing an Article for Other Well- Known Platform. – To Earn Links from Authority Blogs – To Drive more Traffic to Your Website or Blog – Community Building
  27. 27. SEO Do’s • Get Backlinks from Relevant Sites • Use Keywords in Your Titles, Meta Descriptions & Body Content • Become a Guest Blogger on Trusted & Reputable Websites • Learn from Your Competitors • Remove & Disavow Bad Links • Make Your Website Mobile Friendly
  28. 28. SEO Don’ts • Don’t Do Keywords Stuffing • Don’t Use Hidden Text or Links • Never Buy SEO Services From The ‘Offers’ You Get by Email. • Don’t Submit Your Website to over 1000 Search Engines. • Avoid Irrelevant Links • Don’t Build Backlinks only for Homepage.
  29. 29. Benefits of SEO • Increased Website Traffic • Return on Investment • Cost Effective • Increased Website Usability • Brand Awareness • Improve Search Engine Rankings
  30. 30. Thanks!
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The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.

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