Check Social Media Marketing Strategy, Tips and Updates for Your Business. Connect with me on Social Media Platforms for any queries.

1. Social Media Marketing
By @AmitHPanchal

2. What is Social Media?
• Social media is the mirror of the society that is
changing every day.
• One of the most popular ways to promote
Content and Influencers.

3. Why Social Media?
• Able to Connect People Across The World
• High Interaction and Engagement
• Word of Mouth Engagement
• To Build Brand and Loyalty
• Improve Leads and Sale
• Increase Traffic and Search Engine Ranking
• No Geographical Boundaries

4. Channels of Social Media
• Facebook
• Twitter
• Linkedin
• Google+
• Instagram

5. Facebook
• Its free Social Networking Website.
• Connect with friends and make new friends
• Create a Page, Share Pictures, Messages and
Videos
• Share Interest, Join Groups and Exchange Private
& Public Message
• Privacy Control:
– You can control your profile and fan page.

6. Facebook Profile

7. Facebook Fan Page

8. Facebook Fan Page

9. Facebook Group

10. Best Practices for Facebook
• Don’t Spam
• Post consistently
• Respond
• Highlight Important Post
• Leverage Facebook Ads

11. Content for Facebook
• Behind the scenes photos
• Quotes
• Announcement/ News Update
• Blog Post
• Infographics
• Fill in the blanks
• True or False / Questions

13. Facebook Facts
• There are almost 1.39 billion monthly active
users on Facebook.
• 50 million pages on Facebook.
• Canada is that country that has the most active
Facebook users.
• More Than 936 million active users on
Facebook.
• 6% percent of all digital time is spent on
Facebook.

14. Twitter
• Free Micro Blogging Platform
• The Sharing of Content, Ideas and Data
• Platform for Breaking News

15. How to gain followers?
• Update Profile with Current Pic and Bio

16. How to gain followers?
• Use Hashtag to increase the visibility of tweets

17. How to gain followers?
• Engage in Trending Topic

18. How to gain followers?
• Retweet relavant tweets
• Create valuable content
• Follow People Related to Your Industry

19. Do
• Complete your profile
• Follow Hashtags (#) when attending
event/webinar. #SLDC2016
• Follow thought leaders and Bloggers in your
industry
• Make your Twitter Handle easy to find
• Add picture of yourself instead of Egg
• Provide value to your followers

20. Don’t
• Don’t be afraid to express your opinions.
• Don’t repeat the same link or tweet
• Don’t post a URL without supporting text
• Don’t make your account setting private
• Don’t follow hundred of people at once

21. Twitter Facts
• Twitter has 284 million active users
• 88% of Twitter users are on mobile
• 500 million tweets per day

22. Content for Twitter
• Blog Post / Interesting Articles
• Quotes by Famous Author
• Industry News
• YouTube Videos/Gif/Vine
• Event Updates

23. Twitter Tools
• Followerwonk
• Hootsuite
• IFTTT (If This Than That)
• Simply Measured
• Buffer

24. Instagram
• Online mobile photo sharing & video sharing app
• You can take pictures and videos
• Check photos and videos of your friends

25. Instagram

26. Instagram Facts
• 300 million Instagrammers
• 70 million photos and videos added daily
• 49% of users visit Instagram everyday
• 53% of Internet users aged 18-29 used Instagram

27. Linkedin
• Linkedin is world's largest professional network
• Social networking site for business community

28. Linkedin Tips
• Customize Your Public Profile URL
– http://www.linkedin.com/in/amithpanchal
• Add a LinkedIn background photo to your
personal profile.
• Find a job through via LinkedIn's job postings.
– https://www.linkedin.com/jobs
• Get endorsed for your skills.
• Check out who's viewed your LinkedIn profile.

29. Linkedin Facts
• 347 million people have LinkedIn account.
• The rate of professionals creating account is 2
per minutes.
• There are over 39 million students and recent
college graduates on LinkedIn

30. Content for Linkedin
• Product Updates
• Blog Posts
• Industry News
• Recruitment News
• Job Posting
• Newsletters/Announcements

31. Google+
• Google's social networking project..

34. See, You Again..
• Facebook.com/amitpanchal
• Twitter.com/AmitHPanchal
• Instagram.com/AmitHPanchal
• amithpanchal@gmail.com