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Social Media Marketing for Business

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Check Social Media Marketing Strategy, Tips and Updates for Your Business. Connect with me on Social Media Platforms for any queries.

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Social Media Marketing for Business

  1. 1. Social Media Marketing By @AmitHPanchal
  2. 2. What is Social Media? • Social media is the mirror of the society that is changing every day. • One of the most popular ways to promote Content and Influencers.
  3. 3. Why Social Media? • Able to Connect People Across The World • High Interaction and Engagement • Word of Mouth Engagement • To Build Brand and Loyalty • Improve Leads and Sale • Increase Traffic and Search Engine Ranking • No Geographical Boundaries
  4. 4. Channels of Social Media • Facebook • Twitter • Linkedin • Google+ • Instagram
  5. 5. Facebook • Its free Social Networking Website. • Connect with friends and make new friends • Create a Page, Share Pictures, Messages and Videos • Share Interest, Join Groups and Exchange Private & Public Message • Privacy Control: – You can control your profile and fan page.
  6. 6. Facebook Profile
  7. 7. Facebook Fan Page
  8. 8. Facebook Fan Page
  9. 9. Facebook Group
  10. 10. Best Practices for Facebook • Don’t Spam • Post consistently • Respond • Highlight Important Post • Leverage Facebook Ads
  11. 11. Content for Facebook • Behind the scenes photos • Quotes • Announcement/ News Update • Blog Post • Infographics • Fill in the blanks • True or False / Questions
  12. 12. Facebook Facts • There are almost 1.39 billion monthly active users on Facebook. • 50 million pages on Facebook. • Canada is that country that has the most active Facebook users. • More Than 936 million active users on Facebook. • 6% percent of all digital time is spent on Facebook.
  13. 13. Twitter • Free Micro Blogging Platform • The Sharing of Content, Ideas and Data • Platform for Breaking News
  14. 14. How to gain followers? • Update Profile with Current Pic and Bio
  15. 15. How to gain followers? • Use Hashtag to increase the visibility of tweets
  16. 16. How to gain followers? • Engage in Trending Topic
  17. 17. How to gain followers? • Retweet relavant tweets • Create valuable content • Follow People Related to Your Industry
  18. 18. Do • Complete your profile • Follow Hashtags (#) when attending event/webinar. #SLDC2016 • Follow thought leaders and Bloggers in your industry • Make your Twitter Handle easy to find • Add picture of yourself instead of Egg • Provide value to your followers
  19. 19. Don’t • Don’t be afraid to express your opinions. • Don’t repeat the same link or tweet • Don’t post a URL without supporting text • Don’t make your account setting private • Don’t follow hundred of people at once
  20. 20. Twitter Facts • Twitter has 284 million active users • 88% of Twitter users are on mobile • 500 million tweets per day
  21. 21. Content for Twitter • Blog Post / Interesting Articles • Quotes by Famous Author • Industry News • YouTube Videos/Gif/Vine • Event Updates
  22. 22. Twitter Tools • Followerwonk • Hootsuite • IFTTT (If This Than That) • Simply Measured • Buffer
  23. 23. Instagram • Online mobile photo sharing & video sharing app • You can take pictures and videos • Check photos and videos of your friends
  24. 24. Instagram
  25. 25. Instagram Facts • 300 million Instagrammers • 70 million photos and videos added daily • 49% of users visit Instagram everyday • 53% of Internet users aged 18-29 used Instagram
  26. 26. Linkedin • Linkedin is world's largest professional network • Social networking site for business community
  27. 27. Linkedin Tips • Customize Your Public Profile URL – http://www.linkedin.com/in/amithpanchal • Add a LinkedIn background photo to your personal profile. • Find a job through via LinkedIn's job postings. – https://www.linkedin.com/jobs • Get endorsed for your skills. • Check out who's viewed your LinkedIn profile.
  28. 28. Linkedin Facts • 347 million people have LinkedIn account. • The rate of professionals creating account is 2 per minutes. • There are over 39 million students and recent college graduates on LinkedIn
  29. 29. Content for Linkedin • Product Updates • Blog Posts • Industry News • Recruitment News • Job Posting • Newsletters/Announcements
  30. 30. Google+ • Google's social networking project..
  31. 31. See, You Again.. • Facebook.com/amitpanchal • Twitter.com/AmitHPanchal • Instagram.com/AmitHPanchal • amithpanchal@gmail.com

Check Social Media Marketing Strategy, Tips and Updates for Your Business. Connect with me on Social Media Platforms for any queries.

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