All new, posted 11 June 2014, to reflect the changes at Pinterest. Learn how to use Pinterest to market your business in this series. Part 1 gives you an overview of what Pinterest is and why it could be a good social media site at which to market your business. === A presentation derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner Eternal Spiral Books http://EternalSpiralBooks.com/pinterest

1. How to Use Pinterest for
Marketing Purposes 2014
A presentation derived from “How to Use Pinterest for
Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn
and Martin Warner
Eternal Spiral Books
http://EternalSpiralBooks.com/pinterest
PART 1 of 3

2. What is Pinterest?
Pinterest is an Internet pinboard there you can
store all sorts of items that interest you, for future
reference.
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder
EternalSpiralBooks.com/pinterest2

3. Why is Pinterest So Addictive?
• Simple design
• Easy to grab and store content
• A fun visual format
• Easy to use
• Fun and attractive
• Socializing through visuals and interests,
not just networking
• The goal is to get re-pinned
EternalSpiralBooks.com/pinterest3

4. What Can I Do on Pinterest?
• Store content
• Organize content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards
EternalSpiralBooks.com/pinterest4

5. Fastest Growth Site Ever
“Pinterest Hits 10
Million U.S. Monthly
Uniques Faster Than
Any Standalone Site
Ever”
Techcrunch.com
Tues, Feb 7, 2012
This is faster than Facebook or Twitter. Best of all,
you can sign in using these accounts and then
cross-post your pins to these social media sites, to
streamline your marketing efforts.
EternalSpiralBooks.com/pinterest5

6. More Referral Traffic Than…
• YouTube
• Google+
• LinkedIn
• Reddit
Combined!
EternalSpiralBooks.com/pinterest6

7. Even More Referral Traffic Than…
Twitter!
Pinterest puts the media in social media,
instead of the other way around.
And you can tweet your pin in two clicks
as well as pin it on your board, which is
very handy when there is so much to do
to market your business online.
EternalSpiralBooks.com/pinterest7

8. Very Pintesting Data 1
Look at these statistics as of Jan 31, 2014:
• 70 million users worldwide, 79% US based
• Average 1090 users per minute, who stay an
average of 15.8 minutes
• The majority are women – 83%
• 47% have shopped via the site
• Their average spend is $80, $40 more
than Facebook shoppers
EternalSpiralBooks.com/pinterest8

9. Ages of users=
– 18 to 34=32%
– 35 to 54=45%
– 55+=23%
a very similar profile to Twitter users, and younger than
Facebook users
– Over fifty percent of moms would buy from a brand if given
incentives
– Over 81% trust recommendations at the site
– Average income over $100K
Very Pintesting Data 2
EternalSpiralBooks.com/pinterest9

10. 27th most visited site in the world in all languages,
according to Alexa.com
• Top categories are
– Cooking
– DIY and Crafts
– Health
• 73% use it to help the time pass, and 67% to keep up
with the latest trends
• 55% repin and 36% follow certain brands
• Pins that also include prices will receive 36% more likes
than those which do not
Very Pintesting Data 3
EternalSpiralBooks.com/pinterest10

11. How Does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet app in Chrome allows for a pin
in a couple of clicks
• Repin other people’s content
• Great WordPress plugins will also let you
and your site visitors pin easily
EternalSpiralBooks.com/pinterest11

12. Is Pinterest Right for Your Business?
• Can you visually represent your business
or brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
edit images?
• Can you upload a plugin on your
WordPress blog?
• Then YES, you should use Pinterest.
EternalSpiralBooks.com/pinterest12

13. What Can Pinterest Do
for My Business?
• Drive traffic to your website
• Let you interact with customers/leads
• Increase awareness about your brand
• Make your brand visually interesting
• Give a great visual first impression of your
product/s
• Allow for virality as people pin or repin
• Pass along to Facebook and Twitter if you
connect your accounts
EternalSpiralBooks.com/pinterest13

14. Summary
• Pinterest is the most rapidly-growing site on
the Internet and in Internet history
• Their audience has been shown to take
action and make purchases based on items
they see there
• High trust value at the site
• Almost 83% women
• Consumer goods focused, but that can
include books etc.

15. What You Will Learn in Part 2
• How to get an account at Pinterest
• Set up your account
• Get followers
• Start pinning on Pinterest
• Add Pinterest to your marketing mix
effectively

16. Credits
Thank you to Evelyn Trimborn for this
presentation, derived from “How to Use Pinterest
for Marketing Purposes,” by Jeff Hamilton,
Evelyn Trimborn and Martin Warner, from Eternal
Spiral Books
http://EternalSpiralBooks.com/pinterest
Statistics sourced from
http://www.business2community.com/infographics/30-reasons-market-
business-pinterest-2014-infographic-0763727#gSzQhWvZLySlJXHp.99
created Jan 2014