Most organization that do a/b testing are just tweaking buttons or testing headlines. In this presentation you will find 5 principles of growth that can change your a/b-testing team into a real growth machine.
39. ROI
„I have to buy it.“
Brand, Emotion, Value
„I want to buy it.“
Psychology
„I can buy it.“
Usability, Accessability,
Visibility
Web Arts ROI Pyramid