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BY ALIN VLAD
Best Practices
FACEBOOK
LEAD GENERATION
Câte ceva despre mine
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Global Social Media Coordinator la Bitdefender,
blogger la allinbound.ro, pasionat de Inbound
Marketing (#SMM, în mod special). Obsedat
de Content Curation.
B2B FACEBOOK MARKETING
Este Facebook un mediu propice pentru promovare B2B?
LINKEDINFACEBOOK
Ce canal Social Media s-a dovedit cel mai
eficient in achizitionarea de clienti noi?
SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/
52% 43% 43% 36%
Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai
mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013.
TWITTERBLOG
ALTE STATISTICI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
dintre marketeri folosesc
Social Media
sursa: Aberdeen
dintre posibilii cumparatorii
B2B folosesc Social Media
in procesul de cumparare.
Sursa: TopRankMarketing
dintre companii folosesc
Facebook pentru a genera
Lead-uri
sursa: InsideView
84%
53%
41%
Something about us
PUT THE NAME OF YOUR COMPANY HERE
SPIONEAZA COMPETITIA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
ANALIZEAZA INSIGHTS-URILE
ANALIZEAZA CONTINUTUL
Analizeaza activitatea si rezultatele vizibile ale
competitorilor ce au succes. Acest “audit” iti va
oferi un punct solid de plecare.
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
SAU
IDENTIFICA BUYER PERSONAS
Ce asteptari au fanii de la pagina mea de Facebook?
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
TESTEAZA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Ce tip de continut
performeaza mai bine?
Merita sa investesc in
Promoted Posts? ROI?
Care e cea mai buna
metoda pentru cresterea
audientei?
MASOARA
Fa legatura intre metricii Facebook
si cei de business
Nu intra in capcana Edgerank-ului
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Nu pune accept pe KPI-uri vanitosi
Contest is King on Facebook to
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation
TIPURI DE CONTINUT
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
BLOGGING FAQ’S STUDII DE CAZ
VIZUALE INTREBARI VIDEOS
TIPURI DE LEAD-URI
CONTINUT
LANDING
PAGE
FORMULAR
CONVERSIE
CONTINUT
LANDING
PAGE
ALTA MEDIA
LANDING
PAGE DIFERIT
FORMULAR
CONVERSIE
DIRECTE INDIRECTE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Metode de obtinere a
Lead-urilor
1. FOLOSESTE CALL-TO-ACTIONS
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
2. INCLUDE LINK-URI IN ORICE POST
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
3. Organizeaza Facebook Chats
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
4. Profita de Facebook Events
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
5. Livreaza Extra Valoare
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
6. Foloseste Facebook Ads
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
KPI-URI IN GENERAREA DE LEAD-URI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Bounce Rate
Unique visitors
Returning visitors
Time on page
Page Views
Cost per Lead
Conversion Rate
Organic Leads
Paid Leads
Lead Scores
Conversion Rate
Renewal Rate
Refund
Requests Rate
Cost per
customer
NUMAR DE LEAD-URI CLIENTI CONVERTITITRAFIC PE SITE
RESURSE UTILE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Hubspot Library Jon Loomer Social Media ROI
The B2B Social Media
Book
Inbound.org Moz Academy
MULȚUMESC PENTRU
TIMPUL ACORDAT!
allinbound amvlad
www.allinbound.ro

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B2B Facebook Lead Generation - Best Practices

  • 1. BY ALIN VLAD Best Practices FACEBOOK LEAD GENERATION
  • 2. Câte ceva despre mine BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Global Social Media Coordinator la Bitdefender, blogger la allinbound.ro, pasionat de Inbound Marketing (#SMM, în mod special). Obsedat de Content Curation.
  • 3. B2B FACEBOOK MARKETING Este Facebook un mediu propice pentru promovare B2B?
  • 4. LINKEDINFACEBOOK Ce canal Social Media s-a dovedit cel mai eficient in achizitionarea de clienti noi? SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/ 52% 43% 43% 36% Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013. TWITTERBLOG
  • 5. ALTE STATISTICI BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD dintre marketeri folosesc Social Media sursa: Aberdeen dintre posibilii cumparatorii B2B folosesc Social Media in procesul de cumparare. Sursa: TopRankMarketing dintre companii folosesc Facebook pentru a genera Lead-uri sursa: InsideView 84% 53% 41%
  • 6. Something about us PUT THE NAME OF YOUR COMPANY HERE
  • 7. SPIONEAZA COMPETITIA BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD ANALIZEAZA INSIGHTS-URILE ANALIZEAZA CONTINUTUL Analizeaza activitatea si rezultatele vizibile ale competitorilor ce au succes. Acest “audit” iti va oferi un punct solid de plecare.
  • 8. BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD SAU
  • 9. IDENTIFICA BUYER PERSONAS Ce asteptari au fanii de la pagina mea de Facebook? BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 10. TESTEAZA BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Ce tip de continut performeaza mai bine? Merita sa investesc in Promoted Posts? ROI? Care e cea mai buna metoda pentru cresterea audientei?
  • 11. MASOARA Fa legatura intre metricii Facebook si cei de business Nu intra in capcana Edgerank-ului BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Nu pune accept pe KPI-uri vanitosi
  • 12. Contest is King on Facebook to BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation
  • 13. TIPURI DE CONTINUT BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD BLOGGING FAQ’S STUDII DE CAZ VIZUALE INTREBARI VIDEOS
  • 14. TIPURI DE LEAD-URI CONTINUT LANDING PAGE FORMULAR CONVERSIE CONTINUT LANDING PAGE ALTA MEDIA LANDING PAGE DIFERIT FORMULAR CONVERSIE DIRECTE INDIRECTE BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 15. Metode de obtinere a Lead-urilor
  • 16. 1. FOLOSESTE CALL-TO-ACTIONS BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 17. 2. INCLUDE LINK-URI IN ORICE POST BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 18. 3. Organizeaza Facebook Chats BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 19. 4. Profita de Facebook Events BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 20. 5. Livreaza Extra Valoare BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 21. 6. Foloseste Facebook Ads BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  • 22. KPI-URI IN GENERAREA DE LEAD-URI BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Bounce Rate Unique visitors Returning visitors Time on page Page Views Cost per Lead Conversion Rate Organic Leads Paid Leads Lead Scores Conversion Rate Renewal Rate Refund Requests Rate Cost per customer NUMAR DE LEAD-URI CLIENTI CONVERTITITRAFIC PE SITE
  • 23. RESURSE UTILE BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Hubspot Library Jon Loomer Social Media ROI The B2B Social Media Book Inbound.org Moz Academy