Influencer marketing increases the credibility and potential reach for your content and brand. Learn about the benefits of influencer involvement in content marketing as well as practical ways to identify and include influencers in your content marketing and public relations strategies.

1. INCORPORATING
INFLUENCERS
in content marketing

2. AMY BISHOP
DigitalRelevance
Media Outreach Specialist
www.amylbishop.com
@AmyL_Bishop

3. MEDIA
IMPACT

4. WHAT IS
THE REAL
BENEFIT?

5. INFLUENCER IMPACT
Reach a built-in, existing
audience
Endorsement from a
credible, third-party
Content is accepted as
a helpful resource
Media views content as
more relevant
Set content apart from
other brands'

6. IDENTIFYING
INFLUENCERS

7. Criteria
INFLUENCER
Key Topic Areas
Followers & Engagement
Commonly Shared
Media & News Sites
Influencer Agenda
Other Brand Preferences

8. EXPERTS
INFLUENCERS
MEDIA
CONTACTS
the
sweet
spot
find

9. INFLUENCER
INVOLVEMENT

10. OUTREACH TO
ENCOURAGE A
SOCIAL SHARE
OF CONTENT
01:

11. REQUEST A
BYLINED
ARTICLE FOR
YOUR BLOG
02:

12. INTERVIEW &
QUOTE IN AN
UPCOMING
PIECE OF
CONTENT
03:

13. PARTNER TO
COAUTHOR
LONG-FORM
CONTENT
04:

14. SUBMIT A
BYLINED
ARTICLE FOR
THEIR OWN
BLOG
05:

15. CONSIDER
EXCLUSIVE,
THIRD-PARTY
CONTENT
PARTNERSHIPS
06:

16. PURSUE PAID
PARTNERSHIPS
WHEN
VALUABLE
07:

17. RELEVANCE.COM
CONTENT PROMOTION
to learn more about

18. AMY BISHOP
DigitalRelevance
Media Outreach Specialist
www.amylbishop.com
@AmyL_Bishop