Quick Wins for Maximizing Your Website

Effective Ways to Maximize Your Website
with Minimal Time and Resources
(Quick Wins for your website)

January 28, 2009

Connecting Great Ideas and Great People

Agenda

 Goals and Strategic Direction
 Measuring Success
 Tools
 Visibility
 Content
 Community
 When to Build it and when to Borrow it

1

Goals: A hammer is just a hammer
 Web tools, free or otherwise, should have
Concrete goals and objectives

Measures for success

A direct tie to your web/organizational strategy

Appropriate exit strategies


Once you have a clear vision for what business need you’re
trying to solve, the next step is to determine if you can use a
readily-available tool or if you need to custom develop.
We have some pros and cons of readily available tools to help
you make your decision!

2

Pros of external tools
 Many are low cost or free

 Tools often have a low implementation
barrier—quick to market

 Road tested tools can have planned upgrades
extending functionality

 Many provide overall solid quality

3

Cons of external tools
 Service may go down

 Typically are difficult to integrate with AMS

 Service may be discontinued permanently or
changed without your knowledge or control

 Some services use the data from your tools
or become ad-sponsored

4

Is an external tool right for you?
 What is the risk if the service is discontinued?

 Does the tool need to integrate with your AMS?

 If the service decided to charge, would you
be willing to budget for it?

 Who owns the data and is that a good fit for
your organization?

5

A basic web technology note, or, how
technical do I have to be to make
these tools work?
 Most of these tools require access to the HTML
(or PHP, CFM, etc) file to add code into the
<body></body> or <head></head> of a page

 How will you know?
 Ask your web team or site host

6

Another note on the tools in this
presentation

 The tools selected integrate directly into an
association’s website. Several of these are also
stand along applications, but our focus is on
how these tools can extend the value of your
website to your members and visitors

7

Ok, enough with the notes already…
Let’s get to the tools!

8

Forms: Google Docs Web Forms

http://docs.google.com/
9

Google Docs Web Forms: The Process

10
http://docs.google.com/

Polling: Polldaddy

http://polldaddy.com/
11

Polling: The Process

12

Polling: Polldaddy

13

Visibility: Add This Widget

 Social Bookmarking for your site
Let’s visitors
“add this” copy
to the social
Networking/
Bookmarking
Site of their
choice.

http://www.addthis.com
14

Add This Widget: The Process

Copy the 4 lines of code and
paste between <body> and
</body> tags.

15

Add This Widget: Reporting

Reports tell you:
 Overall usage
Popular Bookmarking tools
Popular content

16

Search: Google Search

http://www.google.com/sitesearch/
17

Google Search: The Process & Pricing

http://www.google.com/sitesearch/
18

Blogs: Movable Type

http://www.movabletype.org/
19

Blogs: The Process

20

Blogs: Movable Type

21

Blogs: WordPress

http://wordpress.org/
22

Blogs: WordPress

http://wordpress.org/
23

MicroBlog: Twitter Badges
Twitter accounts:

Let visitors
subscribe to real
time updates via
Twitter

Provide fresh
site content

Can use account
or # to pull in
updates

http://twitter.com/badges
24

Twitter Badges: The Process

http://twitter.com/badges
25

Photos: Flickr Badges
Flickr accounts:

Engage members &
visitors by allowing
them to upload
their photos

Provide fresh site
content

Help staff capture
events and more

Tip: Before you start, determine if
outside image hosting fits within your
asset management plans 26

Flickr Badges: The Process

http://www.flickr.com/badge.gne

27

Flickr: Stats

28

Audio and Podcasts: Audacity
Use a basic
microphone

Record
your tracks

Edit as needed

Export as MP3

Upload to
a web host/server

http://audacity.sourceforge.net/
29

Video: YouTube

http://www.youtube.com/
30

Video: YouTube

http://www.youtube.com/
31

Screen Captures and Demos: Jing

Create demos
or FAQs for visitors
and staff.

Limit is up to 5
minutes per video

http://www.jingproject.com/
32

Jing: The Process
Download & install
software;
click capture

Set capture
window

Select screen cap or video

http://www.jingproject.com/
33

PowerPoint: SlideShare

Hosts and converts
presentation slides

Provides interactive
content and increases
visibility via searches
on SlideShare.net

Share and embed links lets
content go viral http://www.slideshare,net 34

SlideShare: The Process

Upload PPT file

Copy embed
code and paste
into HTML file

http://www.slideshare,net
35

SlideShare: Stats and Options
Stats

Presentation pack
Lets all slides from
a conference show
together

http://www.slideshare,net
36

Maps: Google Maps

Help members
find your events
or chapters or components
using Industry standard
mapping technology

http://maps.google.com/maps?hl=en&tab=wl
37

Google Maps: The Process
Locate the map you want to
add to your site in Google Maps

Help members
find your events
or chapters using
Industry standard
mapping technology
http://maps.google.com/ma
ps?hl=en&tab=wl

38

Translation: Google Translator

Provides system
based translations.

Pros and cons of system translation:
http://www.asaecenter.org/wiki/index.cfm?Page=
Automatic%20Language%20Translation 39

Google Translator: The Process

http://translate.google.com/translate_tools
40

Chat: Meebo

Host a real time chat
around a conference

Answer member questions

http://www.meebo.com/rooms
41

Meebo: The Process

http://www.meebo.com/rooms
42

RSS Analytics: FeedBurner
Where do you get the
feeds?

 Most blogging tools have
built in feeds
(e.g. Moveable
Type, WordPress)

 Many CMS tools have
built in feeds
(e.g. Drupal, Joomla)

http://www.feedburner.com
43

FeedBurner RSS: The Process
Paste URL of the RSS Feed
Get stats (below)

Get the ability to create a
quick Spring Widget

44

FeedBurner RSS: Tracking

Provides a trend overview and
helps you see what content
subscribers are clicking on…

45

FeedBurner RSS: SpringWidgets

http://www.springwidgets.com
46

Link Checking: Xenu Link Checker

Spiders your site and finds your broken links

home.snafu.de/tilman/xenulink.html 47

Analytics: Google Analytics

Provides overall trends, traffic sources,
goal funnels, and content drill downs
http://www.google.com/analytics 48

Google Analytics: The Process

http://www.google.com/analytics
49

Usability: Five Second Test

Upload a screen capture
of the site you wish to
test.

Choose from up to 3
possible tests

Classic test: participant
gets image for 5 seconds
and then is asked…

http://www.fivesecondtest.com
50

Five Second Test: The Process

…which 5 things they
remember about the site

51

Five Second Test: Results

Basic results:
List view
Export to CSV

Paid reports in
development

52

Contact information:
Peter Hutchins
Vice President of Knowledge
Initiatives
Phone: 202-326-9540
E-mail:
phutchins@asaecenter.org
Websites: www.asaecenter.org

Amy Hissrich
Director, Knowledge Initiatives
Phone: 202-326-9532
E-mail: ahissrich@asaecenter.org
Websites: www.asaecenter.org

Connecting Great Ideas and Great People

Quick Wins for Maximizing Your Website

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