Be Your Own Angel
let’s talk about MONEY MONEY MONEY!!!

80$

$15,000
$30,000
$45,000
$60,000

$15,000
$30,000
$45,000
$60,000
$1,739,680
* 6.5 years

$5,000
$10,000
$15,000
first year?
Jan 2009

$5,000
$10,000
$15,000
$27,202first year?
Jan 2009

THE HOLY GRAIL
RECURRING
REVENUE

THE HOLY GRAIL
RECURRING
REVENUE
slowly…

DOOMhow’d we survive?

THE SPECTRUM
be glad it’s not one of those grid chart thingies

Trust FundJob Consulting Agency Product
Less
Power
More
Power

Trust FundJob Consulting Agency Product
Less
Power
More
Power

Trust FundJob Consulting Agency Product
Venture
Less
Power
More
Power

Job Consulting Agency Product
easy-ish natural WTF!?

easy-ish natural
Job Consulting Product
ServiceBusiness
Agency
quick & easy money

easy-ish natural
Job Consulting ProductAgency
hard & slow

hard & slow is my specialty.

3.5 mil$
hard & slow is my specialty.

3.5 mil$
4 mil>$ by our students
hard & slow is my specialty.

raised rates

raised rates
taught workshops

raised rates
taught workshops
self-pub’d ebook

raised rates
taught workshops
self-pub’d ebook
kept going.

January - December

32,831$
January - December

JS Master Class
JavaScript Performance Rocks!
Freckle, obv
YoH

$0
$100,000
$200,000
$300,000
2009 2010
30x500 JS Workshops JS eBook Freckle

What happens when
you stop thinking of
money as something
that happens to you,
and start thinking of how
you could happen to
money?

What happens when
you stop thinking of
money as something
that happens to you,
and start thinking of how
you could happen to
money?

“It’s liberating, and addicting. Liberating
because, unlike with a ‘job’ or even putting all
my eggs into a single SaaS basket, I’m in
complete control of growth.”

6,000
$

Double Your Freelancing Rate
Planscope
Master Class
DYF Clients

Double Your Freelancing Rate
Planscope
Master Class
DYF Clients

you’ve got SO MANY more options
than “strike it rich” or “fail”

Free up time & energy to stick it out.
STRATEGY?

STRATEGY?
Free up time & energy to stick it out.
TACTICS
charge more, consult less
create income portfolio

charge more,
consult less
essentially a way to buy your own time
* for employed peeps, too

4-day work week, same salary

Raise rates, fewer projects
4-day work week, same salary

Raise rates, fewer projects
4-day work week, same salary
Productized consulting

time
revenueshare
a path to transition…

time
revenueshare
product
hourly/wage
a path to transition…

build your
income portfolio
(where does income come in from?)

salary

salary
hourly wage

salary
hourly wage
transaction fee

salary
hourly wage
transaction fee
one-off sale

salary
hourly wage
transaction fee
one-off sale
recurring sale

salary
hourly wage
transaction fee
one-off sale
recurring sale

salary
hourlywage
transactionfee
one-offsale
recurringsale
FIVE REVENUE TYPES

one-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES

one-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES

one-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES

one-offsaleone-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES

how to create
a windfall

Focus on your customer.
this solves most problems.

Help them achieve results.
results: better than expertise, fame, reputation, money…

Build your list.
from day one.

Offer them something
they already need, want,
& are ready to buy.
people are in pain right now. don’t get clever.

Value.

Value.
money

Value.
money pain

create customers for your future
help customers NOW

Use your byproducts.

product formats
★ ebooks
★ screencasts
★ video courses
★ templates, libraries, themes
★ teleconfs & workshops
★ tools (*careful!)
product = self-serve, no intervention, little to no maintenance

Start at $19 & work backwards.
yep, that’s right, don’t think, just do what I say

Create events.

Seriously, get over yourself.
no, you are not a “perfectionist”

3,681
$

Think like an investor.
(NO, it won’t pay immediately. that’s ok.)

stick with it

yes, it’s slow.

“
… I discovered that
this simple formula of
doing good work and
getting paid for it was
supposed to be slow
for modern business.

“
… I discovered that
this simple formula of
doing good work and
getting paid for it was
supposed to be slow
for modern business.
PSHAW!!!

tiiiiime, why you punish me?

$15,000
$30,000
$45,000
$60,000
$1,739,680
* 6.5 years

$27,202
the first year

$27,202
the first year
$570,000
this year (ARR)

$27,202
the first year
$570,000
this year (ARR)
$267,643
on average

With the same amount of practice, the
long-term-commitment group
outperformed the short-term-
commitment group by 400 percent.

With the same amount of practice, the
long-term-commitment group
outperformed the short-term-
commitment group by 400 percent.

What happens when
you stop thinking of
money as something
that happens to you,
and start thinking of how
you could happen to
money?

Security.
The freedom to grow slowly.
Independence.
To do what matters.
Serving others.

“You may delay, but Time will not.”

unicornfree.com/peersconf
$5 off

@amyhoy