2. “Quiero verlo” Video HD, Video Cube, Live Stream “Quiero estar al día” Count Down , Marcador, Maps, Calendar, Sequenced, “Quiero debate y juego” Chat in banner, Quiz, Twitter, Game, Sync, Win Tickets (DB), Viral, AugmentedReality “Quiero compartirlo” Social Media Integration, Widget “Quiero animar a mi equipo” Mobile, Song, Getotargeting Video Webcam Agenda
24. Traza desde tu punto de origen a cuantos km tienes la sede del mundial de futbol
25. Ideal para realzar las capacidades diesel de un vehiculoMaps in Banner Locate ZIP Code or IP address Reduces need for further research Shortens the path to conversion Add data collection for even better results
77. ImprimeloEasily upload user-generated assets Extend brand interaction Create personalized brand experience Great with social networks and widgets Add data collection for even better results
119. MSN Home Page TakeOver WallPaper + Robapáginas Expandible http://creativezone.eyeblaster.com/?ItemName=Hyundai%20Fifa%20World%20Cup#ItemName=Hyundai Fifa World Cup
In this example Honda decided to “Bring the content to the user”Deliver the content and experience to the consumers– before they go to the micro site for additional researchComplement brand engagement with responseInclude a call for action in rich display ads and trigger responseRecent studies show impressions are 4:1 over click-thru at driving conversionsQuestion: Can we take a 2 minute video? Answer: Technically yes, but WHY?! - sound is switched off on web - 6 secs on webpageObjective: what does it FEEL like to drive Honda?In essence automotive is measured by test drives and brochure requests 1 in 10 people who get brochures get in car1 in 10 people who have test-drive buy the car So if they can deliver those requests within the ad space, they are nearer to achieving actual conversion. Booking test-drive direct within the ad, as opposed to clicking to site, and downloading to outlook calendar would be even further down the cycle – and using behavioural to remember what they had done and shift people along would all help... But in essence of what we did within Honda was a calculated starting point: Video – for branding – measured by interaction – some indication of a branding metric – ad duration, video play, dwell time, rotation...Response – breaking clicks into more info, brochure, test drive....Solution: re-purpose silent, 6 sec video with interactivity, that drives a pre-qualified response