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7 Social Media Secrets of Nonprofit Digital
Storytelling Workshop
Serve DC - May 21, 2014
ANANDA LEEKE, DIGITAL COMMUNICATIONS PROFESSIONAL
ANANDALEEKE.COM
What does a digital story do?
What does a digital story do?
Informs, Inspires, Invites, and Influences
What is your best source of digital stories?
YOU refers to your organization’s staff, clients, interns, volunteers, Board/Advisory
Committee members, donors, community partners, and other local stakeholders.
What is social media?
Social Media Secret #1: Define Your Social Media Goals.
Why does your organization want to use social media to tell its stories?
Social Media Secret #2: Know Your Audience.
Social Media Secret #3: Know Where Your Audience
Lives Online.
Social Media Secret #4: Become Your Audience’s Digital
Neighbor.
Maintain an active digital presence on the same social media sites that your
audience belongs to.
Social Media Secret #5: Know What Types of Digital
Stories Appeal to Your Audience.
Social Media Secret #6: Develop A Plan to Tell Your
Digital Stories.
Social Media Secret #7: Evaluate Your Digital Storytelling
Efforts Weekly, Monthly, Quarterly & Annually.
Have Fun Telling Your Digital Stories!
AnandaLeeke.com, @AnandaLeeke (Ananda Leeke on
all social media channels) & 202.607.3509

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Serve DC Workshop: 7 Social Media Secrets of Nonprofit Digital Storytelling

  • 1. 7 Social Media Secrets of Nonprofit Digital Storytelling Workshop Serve DC - May 21, 2014 ANANDA LEEKE, DIGITAL COMMUNICATIONS PROFESSIONAL ANANDALEEKE.COM
  • 2. What does a digital story do? What does a digital story do? Informs, Inspires, Invites, and Influences
  • 3. What is your best source of digital stories? YOU refers to your organization’s staff, clients, interns, volunteers, Board/Advisory Committee members, donors, community partners, and other local stakeholders.
  • 4. What is social media?
  • 5. Social Media Secret #1: Define Your Social Media Goals. Why does your organization want to use social media to tell its stories?
  • 6. Social Media Secret #2: Know Your Audience.
  • 7. Social Media Secret #3: Know Where Your Audience Lives Online.
  • 8. Social Media Secret #4: Become Your Audience’s Digital Neighbor. Maintain an active digital presence on the same social media sites that your audience belongs to.
  • 9. Social Media Secret #5: Know What Types of Digital Stories Appeal to Your Audience.
  • 10. Social Media Secret #6: Develop A Plan to Tell Your Digital Stories.
  • 11. Social Media Secret #7: Evaluate Your Digital Storytelling Efforts Weekly, Monthly, Quarterly & Annually.
  • 12. Have Fun Telling Your Digital Stories!
  • 13. AnandaLeeke.com, @AnandaLeeke (Ananda Leeke on all social media channels) & 202.607.3509